Arroyo Brand Identity

A complete profile of Arroyo's visual system — colors, typography, components, and personality — extracted from https://www.arroyo.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.arroyo.dev.

• primary: #101828 (rgb(16, 24, 40))
• secondary: #51A2FF (rgb(81, 162, 255))
• accent: #51A2FF (rgb(81, 162, 255))
• background: #E5E7EB (rgb(229, 231, 235))
• textPrimary: #030712 (rgb(3, 7, 18))
• link: #030712 (rgb(3, 7, 18))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  Google Fonts →
• heading: Inter
  Google Fonts →

Visual Assets

Logo

Favicon

UI Components

• Button Primary

  • background: #51A2FF
  • textColor: #FFFFFF
  • borderRadius: 4px
  • shadow: none

• Button Secondary

  • background: #030712
  • textColor: #E5E7EB
  • borderColor: #364153
  • borderRadius: 12px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: developers and tech professionals

Frequently Asked Questions

• What is Arroyo's primary brand color?
  Arroyo's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Arroyo use?
  Arroyo uses #51A2FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Arroyo use?
  Arroyo uses Inter as the primary typeface across body and headings.

• Does Arroyo use a light or dark theme?
  Arroyo's primary site uses a light color scheme, with a background of #E5E7EB.

• Where can I find Arroyo's logo?
  Arroyo's logo is available directly on their site (https://www.arroyo.dev). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.arroyo.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arroyo.

Methodology

Brand data on this page was extracted from https://www.arroyo.dev on 2026-07-27 using the Firecrawl branding extraction API.