Array Brand Identity

A complete profile of Array's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D1EEEC
• secondary: #FFE400
• accent: #FFE400
• background: #D1EEEC
• textPrimary: #1D1D1B
• link: #F9F3C7

Typography

• primary: Archivo Regular — https://fonts.google.com/specimen/Archivo+Regular
• heading: Archivo Medium — https://fonts.google.com/specimen/Archivo+Medium

Visual Assets

• Logo: https://array.com/_app/immutable/assets/array-logo.74cfaf49.svg
• Favicon: https://array.com/assets/favicons/apple-touch-icon.png
• Social card (og:image): https://array.com/assets/array-featured-image.png

UI Components

• buttonPrimary: background=#FFE400, textColor=#1D1D1B, borderRadius=12px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1D1D1B, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: financial services and fintech companies

Array Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog | Array (2)
  • Image: https://blog.array.com/hubfs/Announcement@2x-1.png
  • Source: https://blog.array.com/page/2
• Blog | Array
  • Image: https://blog.array.com/hubfs/Array%20Blog%20Featured%20Image@0.5x.png
  • Source: https://blog.array.com/
• Array Expands Credit Monitoring Capabilities with 3 Bureau FICO® 8 Scores
  • Image: https://blog.array.com/hubfs/AdobeStock_876742561-1.jpeg
  • Source: https://blog.array.com/array-expands-credit-monitoring-capabilities-with-3-bureau-fico-8-scores
• The Power of Credit Scoring: Revolutionizing Digital Engagement in Banking
  • Image: https://www2.array.com/hs-fs/hubfs/Jacob%20Blog@2x.png?width=800&height=400&name=Jacob%20Blog@2x.png
  • Source: https://blog.array.com/the-power-of-credit-scoring-revolutionizing-digital-engagement-in-banking?hsLang=en

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Archivo Regular",
   "role": "body"
  },
  {
   "family": "Archivo Medium",
   "role": "heading"
  },
  {
   "family": "Archivo Bold",
   "role": "heading"
  },
  {
   "family": "Simula Regular",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#D1EEEC",
  "secondary": "#FFE400",
  "accent": "#FFE400",
  "background": "#D1EEEC",
  "textPrimary": "#1D1D1B",
  "link": "#F9F3C7"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Archivo Regular",
   "heading": "Archivo Medium"
  },
  "fontStacks": {
   "heading": [
    "Archivo Medium",
    "sans-serif"
   ],
   "body": [
    "Archivo Regular",
    "sans-serif"
   ],
   "paragraph": [
    "Simula Regular",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "75px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFE400",
   "textColor": "#1D1D1B",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1D1D1B",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://array.com/_app/immutable/assets/array-logo.74cfaf49.svg",
  "favicon": "https://array.com/assets/favicons/apple-touch-icon.png",
  "ogImage": "https://array.com/assets/array-featured-image.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "financial services and fintech companies"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}