Array Brand: Colors, Fonts, Logo & Visual Identity

Array Brand Identity

A complete profile of Array's visual system — colors, typography, components, and personality — extracted from https://array.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://array.com/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

Button Secondary

Brand Personality

Array Brand in the Wild

Source

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Frequently Asked Questions

What is Array's primary brand color?

Array's primary brand color is #D1EEEC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Array use?

Array uses #FFE400 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Array use?

Array uses Archivo Regular for body text and Archivo Medium for headings. Fonts were detected on https://array.com/ as part of their live design system.

Does Array use a light or dark theme?

Array's primary site uses a light color scheme, with a background of #D1EEEC.

Where can I find Array's logo?

Array's logo is available directly on their site (https://array.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://array.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Array.

Methodology

Brand data on this page was extracted from https://array.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Array.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Archivo Regular", "role": "body"},
    {"family": "Archivo Medium", "role": "heading"},
    {"family": "Archivo Bold", "role": "heading"},
    {"family": "Simula Regular", "role": "unknown"}
  ],
  "colors": {
    "primary": "#D1EEEC",
    "secondary": "#FFE400",
    "accent": "#FFE400",
    "background": "#D1EEEC",
    "textPrimary": "#1D1D1B",
    "link": "#F9F3C7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Archivo Regular",
      "heading": "Archivo Medium"
    },
    "fontStacks": {
      "heading": ["Archivo Medium", "sans-serif"],
      "body": ["Archivo Regular", "sans-serif"],
      "paragraph": ["Simula Regular", "sans-serif"]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFE400",
      "textColor": "#1D1D1B",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1D1B",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://array.com/_app/immutable/assets/array-logo.74cfaf49.svg",
    "favicon": "https://array.com/assets/favicons/apple-touch-icon.png",
    "ogImage": "https://array.com/assets/array-featured-image.png"
  }
}