llms.txt

ARQ Brand Identity

A complete profile of ARQ's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #5DB3E8
Accent #5DB3E8
Body Font Beausite Classic
Heading Font Beausite Fit

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for financial solutions

ARQ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here’s a flow you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
     {
         "family": "Beausite Classic",
         "role": "body"
     },
     {
         "family": "Beausite Fit",
         "role": "heading"
     }
 ],
 "colors": {
     "primary": "#5DB3E8",
     "secondary": "#3E0F00",
     "accent": "#5DB3E8",
     "background": "#000000",
     "textPrimary": "#000000",
     "link": "#00301C"
 },
 "typography": {
     "fontFamilies": {
         "primary": "Beausite Classic",
         "heading": "Beausite Fit"
     },
     "fontStacks": {
         "heading": [
             "Beausite Fit",
             "sans-serif"
         ],
         "body": [
             "Beausite Classic",
             "sans-serif"
         ],
         "paragraph": [
             "Beausite Fit",
             "sans-serif"
         ]
     },
     "fontSizes": {
         "h1": "40px",
         "h2": "40px",
         "body": "16px"
     }
 },
 "spacing": {
     "baseUnit": 8,
     "borderRadius": "0px"
 },
 "components": {
     "input": {
         "background": "transparent",
         "textColor": "#000000",
         "borderColor": null,
         "borderRadius": "0px",
         "borderRadiusCorners": {
             "topLeft": "0px",
             "topRight": "0px",
             "bottomRight": "0px",
             "bottomLeft": "0px"
         },
         "shadow": "none"
     },
     "buttonPrimary": {
         "background": "#5DB3E8",
         "textColor": "#F4ECE6",
         "borderRadius": "0px",
         "borderRadiusCorners": {
             "topLeft": "0px",
             "topRight": "0px",
             "bottomRight": "0px",
             "bottomLeft": "0px"
         },
         "shadow": "none"
     },
     "buttonSecondary": {
         "background": "#FFFFFF",
         "textColor": "#000000",
         "borderRadius": "0px",
         "borderRadiusCorners": {
             "topLeft": "0px",
             "topRight": "0px",
             "bottomRight": "0px",
             "bottomLeft": "0px"
         },
         "shadow": "none"
     }
 },
 "images": {
     "logo": "https://www.arqfinance.com/_astro/logo.D534Oqrz_Z1xxVCU.svg",
     "favicon": "https://www.arqfinance.com/favicon.svg",
     "ogImage": "https://www.arqfinance.com/og-image-en.png",
     "logoHref": "/en-MX"
 },
 "__llm_logo_reasoning": {
     "selectedIndex": 0,
     "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'ARQ'.",
     "confidence": 0.9,
     "source": "llm"
 },
 "__llm_button_reasoning": {
     "primary": {
         "index": 3,
         "text": "Sign up",
         "reasoning": "Button #3 with text 'Sign up' has a vibrant blue background (#5DB3E8), which is the brand's primary color, making it the most prominent CTA."
     },
     "secondary": {
         "index": 9,
         "text": "Download the app",
         "reasoning": "Button #9 with text 'Download the app' has a white background (#FFFFFF), providing a clear contrast to the primary button's vibrant color."
     },
     "confidence": 0.95
 },
 "personality": {
     "tone": "modern",
     "energy": "medium",
     "targetAudience": "tech-savvy individuals looking for financial solutions"
 },
 "designSystem": {
     "framework": "tailwind",
     "componentLibrary": ""
 },
 "confidence": {
     "buttons": 0.95,
     "colors": 0.9,
     "overall": 0.925
 },
 "__llm_metadata": {
     "logoSelection": {
         "llmCalled": true,
         "llmSucceeded": true,
         "finalSource": "llm",
         "rawLogoSelection": {
             "selectedLogoIndex": 0,
             "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'ARQ'.",
             "confidence": 0.9
         }
     },
     "buttonClassification": {
         "llmCalled": true,
         "llmSucceeded": true
     }
 }
}