ARQ Brand Identity

A complete profile of ARQ's visual system — colors, typography, components, and personality — extracted from https://www.arqfinance.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.arqfinance.com.

• primary:
  • Hex: #5DB3E8
  • RGB: rgb(93, 179, 232)
• secondary:
  • Hex: #3E0F00
  • RGB: rgb(62, 15, 0)
• accent:
  • Hex: #5DB3E8
  • RGB: rgb(93, 179, 232)
• background:
  • Hex: #000000
  • RGB: rgb(0, 0, 0)
• textPrimary:
  • Hex: #000000
  • RGB: rgb(0, 0, 0)
• link:
  • Hex: #00301C
  • RGB: rgb(0, 48, 28)

Typography

Each font links to its Google Fonts page where available.

• primary: Beausite Classic
  • Beausite Classic Google Fonts →
• heading: Beausite Fit
  • Beausite Fit Google Fonts →

Visual Assets

UI Components

• Input:

  • background: transparent
  • textColor: #000000
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #5DB3E8
  • textColor: #F4ECE6
  • borderRadius: 0px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #000000
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals looking for financial solutions

ARQ Brand in the Wild

Frequently Asked Questions

• What is ARQ's primary brand color?

ARQ's primary brand color is #5DB3E8. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does ARQ use?

ARQ uses Beausite Classic for body text and Beausite Fit for headings. Fonts were detected on https://www.arqfinance.com as part of their live design system.

• Does ARQ use a light or dark theme?

ARQ's primary site uses a dark color scheme, with a background of #000000.

• Where can I find ARQ's logo?

ARQ's logo is available directly on their site (https://www.arqfinance.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?

This profile was extracted from https://www.arqfinance.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ARQ.

Methodology

Brand data on this page was extracted from https://www.arqfinance.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ARQ.