Armada Brand Identity

A complete profile of Armada's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #297FFF
• accent: #0081FF
• background: #000000
• textPrimary: #000000
• link: #0081FF

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Helvetica Now Display — https://fonts.google.com/specimen/Helvetica+Now+Display

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0081FF, textColor=#FFFFFF, borderColor=#0081FF, borderRadius=4px, shadow=none
• buttonSecondary: background=#343434, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals

Armada Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Armada Careers
  • Image:
  • Source: Armada Careers
• Founders' Blog: U.S. AI Dominance
  • Image:
  • Source: Founders' Blog
• Mining Industry Drivers & Trends
  • Image:
  • Source: Mining Industry
• AI, Connectivity, and Edge Computing: Highlights from Dan Wright on 'Arsenal of Democracy'
  • Image:
  • Source: Arsenal of Democracy
• Introducing Armada: Bringing AI to the Edge
  • Image:
  • Source: Introducing Armada
• Armada Customer Story: Alaska Department of Transportation and Public Facilities
  • Image:
  • Source: Alaska DOT Story

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Helvetica Now Display",
 "role": "heading"
 },
 {
 "family": "Segoe UI",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#297FFF",
 "accent": "#0081FF",
 "background": "#000000",
 "textPrimary": "#000000",
 "link": "#0081FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Segoe UI",
 "heading": "Helvetica Now Display"
 },
 "fontStacks": {
 "heading": [
 "helvetica-now-display",
 "sans-serif",
 "-apple-system",
 "BlinkMacSystemFont",
 "Apple Color Emoji",
 "Segoe UI"
 ],
 "body": [
 "helvetica-now-display",
 "sans-serif",
 "-apple-system",
 "BlinkMacSystemFont",
 "Apple Color Emoji",
 "Segoe UI"
 ],
 "paragraph": [
 "helvetica-now-display",
 "sans-serif",
 "-apple-system",
 "BlinkMacSystemFont",
 "Apple Color Emoji",
 "Segoe UI"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "75px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0081FF",
 "textColor": "#FFFFFF",
 "borderColor": "#0081FF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#343434",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.armada.ai/assets/images/logos/logo-white-shadow.webp",
 "favicon": "https://www.armada.ai/assets/images/favicon/production/apple-touch-icon.png",
 "ogImage": "https://res.cloudinary.com/armada-ai/image/upload/meta_d69c48101f.png?1777246184660",
 "logoHref": "/",
 "logoAlt": "Armada logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "technology professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}