Armada Brand: Colors, Fonts, Logo & Visual Identity

Armada Brand Identity

A complete profile of Armada's visual system — colors, typography, components, and personality — extracted from https://www.armada.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.armada.ai/.
Primary: #0000EE
Accent: #0081FF

Colors

Typography

Each font links to its Google Fonts page where available.
Primary: Segoe UI
Heading: Helvetica Now Display

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Armada's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: technology professionals

Frequently Asked Questions

  1. What is Armada's primary brand color?
    Armada's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Armada use?
    Armada uses #0081FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Armada use?
    Armada uses Segoe UI for body text and Helvetica Now Display for headings. Fonts were detected on https://www.armada.ai/ as part of their live design system.

  4. Does Armada use a light or dark theme?
    Armada's primary site uses a dark color scheme, with a background of #000000.

  5. Where can I find Armada's logo?
    Armada's logo is available directly on their site (https://www.armada.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

Methodology

Brand data on this page was extracted from https://www.armada.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Now Display",
      "role": "heading"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#297FFF",
    "accent": "#0081FF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0081FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Helvetica Now Display"
    },
    "fontStacks": {
      "heading": [
        "helvetica-now-display",
        "sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "Apple Color Emoji",
        "Segoe UI"
      ],
      "body": [
        "helvetica-now-display",
        "sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "Apple Color Emoji",
        "Segoe UI"
      ],
      "paragraph": [
        "helvetica-now-display",
        "sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "Apple Color Emoji",
        "Segoe UI"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "75px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0081FF",
      "textColor": "#FFFFFF",
      "borderColor": "#0081FF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#343434",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.armada.ai/assets/images/logos/logo-white-shadow.webp",
    "favicon": "https://www.armada.ai/assets/images/favicon/production/apple-touch-icon.png",
    "ogImage": "https://res.cloudinary.com/armada-ai/image/upload/meta_d69c48101f.png?1777246184660",
    "logoHref": "/",
    "logoAlt": "Armada logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology professionals"
  }
}