Arketa Brand Identity

A complete profile of Arketa's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #0050BD
• accent: #3898EC
• background: #FFFFFF
• textPrimary: #121212
• link: #3898EC

Typography

• primary: Supremelltt — https://fonts.google.com/specimen/Supremelltt
• heading: Supremelltt — https://fonts.google.com/specimen/Supremelltt

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#121212, borderColor=#DBDBDB, borderRadius=2px, shadow=none
• buttonPrimary: background=#121212, textColor=#FFFFFF, borderColor=#121212, borderRadius=2px, shadow=none
• buttonSecondary: background=transparent, textColor=#121212, borderColor=#121212, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for booking and marketing solutions

Arketa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Arketa - Operations + reporting - Make informed decisions backed by your data

  • Image:
  • Source: Operations Reporting

• Arketa | Blog

  • Image: .png)
  • Source: Arketa Blog

• Arketa Blog | Proof in the Profits: Arketa Studios Grow 47% in One Year

  • Image: -min.jpeg)
  • Source: Proof in the Profits

• Arketa Blog | Transform Your Wellness Business' Online Presence with Arketa's Branded Websites

  • Image:
  • Source: Transform Your Wellness Business

• Arketa Elevate

  • Image: .jpg)
  • Source: Arketa Elevate

• Arketa Blog | We Just Raised $15M to Build the Future of Wellness Business Technology

  • Image:
  • Source: Raised $15M

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.