Arketa Brand Identity

A complete profile of Arketa's visual system — colors, typography, components, and personality — extracted from https://arketa.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://arketa.com.

• primary: #6B7280
• rgb: (107, 114, 128)
• secondary: #0050BD
• rgb: (0, 80, 189)
• accent: #3898EC
• rgb: (56, 152, 236)
• background: #FFFFFF
• rgb: (255, 255, 255)
• textPrimary: #121212
• rgb: (18, 18, 18)
• link: #3898EC
• rgb: (56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

• primary: Supremelltt

• heading: Supremelltt

  Supremelltt Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Arketa's actual button styles.

Input

• background: #FFFFFF
• textColor: #121212
• borderColor: #DBDBDB
• borderRadius: 2px
• shadow: none

Button Primary

• background: #121212
• textColor: #FFFFFF
• borderColor: #121212
• borderRadius: 2px
• shadow: none

Button Secondary

• background: transparent
• textColor: #121212
• borderColor: #121212
• borderRadius: 2px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses looking for booking and marketing solutions

Frequently Asked Questions

1. What is Arketa's primary brand color?
   Arketa's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Arketa use?
   Arketa uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Arketa use?
   Arketa uses Supremelltt as the primary typeface across body and headings.
4. Does Arketa use a light or dark theme?
   Arketa's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Arketa's logo?
   Arketa's logo is available directly on their site (https://arketa.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://arketa.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arketa.