llms.txt

Arist Brand Identity

A complete profile of Arist's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#444F54
Accent	#FF6247
Body Font	Söhne Buch
Heading Font	Söhne Buch

Color Palette

primary: #444F54
secondary: #00264C
accent: #FF6247
background: #FFFFFF
textPrimary: #FF6247
link: #FF6247

Typography

primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch
heading: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch

Visual Assets

UI Components

buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Arist Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Arist.co
- Image: https://framerusercontent.com/images/fvSKjrC41LIXc4luHzY0JLV2S1Q.jpg?width=4000&height=5998
- Source: https://www.arist.co/demo
Microlearning in 2025: Research & Best Practices | Arist - Arist
- Image: https://framerusercontent.com/images/iuMAUKBKdsjmu1vWwgVZrzYqzQ.jpg?width=3000&height=1688
- Source: https://www.arist.co/post/microlearning-research-benefits-and-best-practices
Building an AI Microlearning Analytics Dashboard: Metrics that Prove Skill Lift and Behavior Change
- Image: https://framerusercontent.com/images/Rt9nLRB5RELL34ETb0xUfcMY14k.png?width=1921&height=1081
- Source: https://www.arist.co/post/ai-microlearning-analytics-dashboard-skill-lift-behavior-change/blogrelixir

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

Open the homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and navigate through sections to capture all font URLs.
Right-click to save the urls.
Copy the @font-face declarations from the page's CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
     {
         "family": "Söhne Buch",
         "role": "body"
     },
     {
         "family": "PP Formula Regular",
         "role": "unknown"
     },
     {
         "family": "Aeonik Regular",
         "role": "unknown"
     }
 ],
 "colors": {
     "primary": "#444F54",
     "secondary": "#00264C",
     "accent": "#FF6247",
     "background": "#FFFFFF",
     "textPrimary": "#FF6247",
     "link": "#FF6247"
 },
 "typography": {
     "fontFamilies": {
         "primary": "Söhne Buch",
         "heading": "Söhne Buch"
     },
     "fontStacks": {
         "heading": [
             "Aeonik Regular",
             "sans-serif"
         ],
         "body": [
             "sans-serif"
         ],
         "paragraph": [
             "Söhne Buch",
             "sans-serif"
         ]
     },
     "fontSizes": {
         "h1": "64px",
         "h2": "64px",
         "body": "16px"
     }
 },
 "spacing": {
     "baseUnit": 10,
     "borderRadius": "1px"
 },
 "components": {
     "buttonPrimary": {
         "background": "#FFFFFF",
         "textColor": "#0000EE",
         "borderRadius": "100px",
         "shadow": "none"
     }
 },
 "images": {
     "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2052%2039%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2252%22%20height%3D%2239%22%20viewBox%3D%220%200%2052%2039%22%20fill%3D%22none%22%20id%3D%22svg-809415456_382%22%3E%0A%3Cpath%20d%3D%22M51.1275%206.92684L39.5175%2038.0496L39.516%2038.054H5.47754L5.49568%2038.0415L12.7049%2033.1234H35.3871L43.1295%2012.3678L51.1175%206.91875L51.1351%206.90674L51.1275%206.92684Z%22%20fill%3D%22%23101828%22%20fill-opacity%3D%220.8%22%2F%3E%0A%3Cpath%20d%3D%22M34.0116%2031.1227L45.6217%200L0%2031.1227H34.0116Z%22%20fill%3D%22%23FF6247%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
     "favicon": "https://framerusercontent.com/images/vD7vn4JXGKodX4O1pnJMH4w2g.png",
     "ogImage": "https://framerusercontent.com/images/qa4v2BbHd2qo8SJKwqUWwyT9Y.png"
 },
 "personality": {
     "tone": "modern",
     "energy": "medium",
     "targetAudience": "business professionals"
 },
 "designSystem": {
     "framework": "custom",
     "componentLibrary": ""
 },
 "confidence": {
     "buttons": 0.8,
     "colors": 0.9,
     "overall": 0.8500000000000001
 }
}