# Argo Brand Identity

A complete profile of **Argo**'s visual system — colors, typography, components, and personality — extracted from [https://Argo.LA](https://argo.la/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://Argo.LA.

| Type      | Color Code | RGB                     |
|-----------|------------|------------------------|
| primary   | #0057FD    | rgb(0, 87, 253)        |
| secondary | #0000EE    | rgb(0, 0, 238)         |
| accent    | #0057FD    | rgb(0, 87, 253)        |
| background| #181C28    | rgb(24, 28, 40)        |
| textPrimary| #181C28   | rgb(24, 28, 40)        |
| link      | #181C28    | rgb(24, 28, 40)        |

## Typography

Each font links to its Google Fonts page where available.
- **primary**: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- **heading**: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)

**Fallback**: Poppins, sans-serif

## UI Components

Live previews rendered using Argo's actual button styles.

### Button Primary
- background: #0057FD
- textColor: #FFFFFF
- borderColor: #0057FD
- borderRadius: 4px
- shadow: none

### Button Secondary
- background: transparent
- textColor: #FFFFFF
- borderColor: #FFFFFF
- borderRadius: 4px
- shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** tech-savvy individuals interested in community engagement

## Argo Brand in the Wild

Image: [argonav.io](https://argonav.io/wp-content/uploads/2023/06/Argo-captains-log-reports.png)

Image: [s3.envato.com](https://s3.envato.com/files/242963147/argo-cover.__large_preview.png)

Image: [cia.gov](https://www.cia.gov/static/e1bacd26e94f552db230dd3f945081b3/c0173/Argo_Articles.jpg)

Image: [argo-workflows.readthedocs.io](https://argo-workflows.readthedocs.io/en/latest/assets/graph-report.png)

Image: [elements-resized.envatousercontent.com](https://elements-resized.envatousercontent.com/elements-cover-images/c820b337-f854-4b92-9f4d-7edb93297eac?w=433&cf_fit=scale-down&q=85&format=auto&s=254362656d62fe55a3c3ac3a88248efa3749e92f7650fae6bc333cd70b91075e)

Image: [muddox.net](https://www.muddox.net/wp-content/uploads/2020/05/Argo-Brochure-8-IC_Page_1-1024x792.jpg)

## Frequently Asked Questions

- **What is Argo's primary brand color?**  
  Argo's primary brand color is #0057FD.

- **What font does Argo use?**  
  Argo uses Poppins as the primary typeface across body and headings.

- **Does Argo use a light or dark theme?**  
  Argo's primary site uses a dark color scheme, with a background of #181C28.

- **How was this brand profile generated?**  
  This profile was extracted from https://Argo.LA using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from [https://Argo.LA](https://argo.la/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

- [GET /branding/argo.json](/content/branding/argo.json)
- [GET /branding/argo/llms.txt](/content/branding/argo/llms.txt)