ares industries.json

Ares Industries Brand Identity

A complete profile of Ares Industries's visual system — colors, typography, components, and personality — extracted from https://aresindustries.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #3898EC
Accent #0082F3
Body Font Chivo
Heading Font Halvar Breitschrift

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: industrial clients and partners

Ares Industries Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Chivo",
      "role": "body"
    },
    {
      "family": "Halvar Breitschrift",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFFF00",
    "accent": "#0082F3",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Chivo",
      "heading": "Halvar Breitschrift"
    },
    "fontStacks": {
      "heading": [
        "Halvar Breitschrift",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Chivo",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Chivo",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "115.2px",
      "h2": "132px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20110%2027%22%20fill%3D%22none%22%20class%3D%22nav_logo%22%20style%3D%22transform%3A%20translate3d(0px%2C%200%25%2C%200px)%20scale3d(1%2C%201%2C%201)%20rotateX(0deg)%20rotateY(0deg)%20rotateZ(0deg)%20skew(0deg%2C%200deg)%3B%20transform-style%3A%20preserve-3d%3B%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_4_112)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M84.4824%2018.1059V17.748H89.4264V18.1059C89.4264%2021.0431%2092.1969%2022.5529%2097.6558%2022.5529C102.404%2022.5529%20104.976%2021.4009%20104.976%2019.296V19.0186C104.976%2017.1932%20103.75%2016.4372%2099.8334%2015.8823L93.5811%2015.0078C87.9239%2014.2136%2084.9951%2011.9118%2084.9951%208.01952V7.62353C84.9951%202.85882%2089.3483%200%2097.0227%200C105.094%200%20109.447%202.9774%20109.447%208.53623V8.89411H104.501V8.53623C104.501%205.79599%20102.009%204.44706%2097.0227%204.44706C92.5134%204.44706%2090.0214%205.51859%2090.0214%207.50494V7.82258C90.0214%209.41082%2091.2474%2010.1245%2094.7291%2010.6009L101.019%2011.4755C107.151%2012.3078%20110%2014.5715%20110%2018.7814V19.1774C110%2024.1009%20105.491%2027%2097.4195%2027C88.9136%2027%2084.4824%2023.9421%2084.4824%2018.1059Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M11.8694%200.468018H17.3219L29.1913%2025.7612V26.5151H24.165L21.4746%2020.5581H7.70612L8.06277%2019.7894C8.57086%2018.6908%209.38126%2017.7609%2010.3985%2017.1091C11.4158%2016.4574%2012.5975%2016.1111%2013.8044%2016.1111H19.432L14.6062%205.4699C14.6062%205.4699%209.56305%2016.5791%209.37314%2016.9878L7.72091%2020.5581L5.02418%2026.5151H0V25.7612L11.8694%200.468018Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M56.5381%209.17149V8.69502C56.5381%203.61267%2052.8981%200.47644%2046.8843%200.47644H30.6618V26.515H35.6079V4.91503H46.764C49.811%204.91503%2051.5118%206.18561%2051.5118%208.4875V8.96397C51.5118%2011.268%2049.811%2012.5788%2046.764%2012.5788H38.984C38.0886%2012.5788%2037.2299%2012.9358%2036.5967%2013.5712C35.9636%2014.2066%2035.6079%2015.0684%2035.6079%2015.967V16.9856H42.2547L50.7205%2026.515H56.4178V25.7611L48.585%2016.9051C53.6155%2016.3503%2056.5381%2013.3856%2056.5381%209.17149Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M82.2988%200.476562V4.92383H64.6523V14.624C64.6524%2013.7256%2065.0076%2012.8638%20665.6406%2012.2285C66.2738%2011.5931%2067.1329%2011.2363%2068.0283%2011.2363H81.5078V15.6836H64.6523L64.6514%2026.5234H59.7051V0.476562H82.2988Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M82.2988%2026.5146H64.6523V25.4561C64.6524%2024.5576%2065.0076%2023.6959%2065.6406%2023.0605C66.2738%2022.4251%2067.1329%2022.0684%2068.0283%2022.0684H82.2988V26.5146Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/68a42112770c6509bd548b4e/68c29473f103c367d36970ce_ARES_Favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Ares Industries'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "JOIN US",
      "reasoning": "The 'JOIN US' button is likely the primary CTA due to its action-oriented text, suggesting a call to action for recruitment or engagement, which is typically a primary goal for businesses."
    },
    "secondary": {
      "index": 1,
      "text": "Back to top",
      "reasoning": "The 'Back to top' button serves a navigational purpose and is less action-oriented, making it a suitable secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial clients and partners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Ares Industries'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}