Arcus Brand: Colors, Fonts, Logo & Visual Identity
Arcus Brand Identity
A complete profile of Arcus's visual system — colors, typography, components, and personality — extracted from http://arcusfi.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://arcusfi.com.
| Color | Hex Code | RGB Values |
|---|---|---|
| primary | #CF4500 | rgb(207, 69, 0) |
| secondary | #9A3A0A | rgb(154, 58, 10) |
| accent | #F37439 | rgb(243, 116, 57) |
| background | #141413 | rgb(20, 20, 19) |
| textPrimary | #373736 | rgb(55, 55, 54) |
| link | #F37439 | rgb(243, 116, 57) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Roboto | Google Fonts → |
| heading | MarkForMC | Google Fonts → |
Visual Assets
Logo
Favicon
Brand Personality
Tone: professionalEnergy: mediumAudience: financial services professionals
Arcus Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: arcusfi.com
Image: arcusfi.com
Image: arcusfi.com
Image: arcusfi.com
Image: arcusfi.com
Image: arcusfi.com
Frequently Asked Questions
What is Arcus's primary brand color?
Arcus's primary brand color is #CF4500. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Arcus use?
Arcus uses #F37439 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Arcus use?
Arcus uses Roboto for body text and MarkForMC for headings. Fonts were detected on http://arcusfi.com as part of their live design system.
Does Arcus use a light or dark theme?
Arcus's primary site uses a light color scheme, with a background of #141413.
Where can I find Arcus's logo?
Arcus's logo is available directly on their site (http://arcusfi.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://arcusfi.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arcus.
Methodology
Brand data on this page was extracted from http://arcusfi.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.