Arcten Brand Identity

A complete profile of Arcten's visual system — colors, typography, components, and personality — extracted from https://arcten.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/arcten
• Machine-readable JSON: https://characterquilt.com/branding/arcten.json
• Per-page llms.txt: https://characterquilt.com/branding/arcten/llms.txt

Quick Facts

Color Palette

• primary: #F8D9DC
• accent: #F8D9DC
• background: #F5F5F4
• textPrimary: #1C1917
• link: #F8D9DC

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Favicon: https://arcten.com/icon.svg

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Arcten Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Arcten is building the platform for companies to ship AI agents with just a few lines of code., Arcten makes it easy for companies to integrate agents with their proprietary data sources. You can use… ...
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  • Source: Link
• Arcten Launches: Building the Platform for Companies to Ship AI Agents Fast | Fondo
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  • Source: Link
• Arcten is building the platform for companies to ship AI agents with just a few lines of code. Arcten makes it easy for companies to integrate agents with their proprietary data sources.
  • Image:
  • Source: Link
• Y Combinator's Video on X
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  • Source: Link
• Arcten is building the platform for companies to ship AI agents with just a few lines of code. Arcten makes it easy for companies to integrate agents with their proprietary data sources.
  • Image:
  • Source: Link
• Arcten Launches: Building the Platform for Companies to Ship AI Agents Fast | Fondo
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 11
    },
    {
      "family": "system-ui",
      "count": 11
    },
    {
      "family": "sans-serif",
      "count": 11
    }
  ],
  "colors": {
    "primary": "#F8D9DC",
    "accent": "#F8D9DC",
    "background": "#F5F5F4",
    "textPrimary": "#1C1917",
    "link": "#F8D9DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "favicon": "https://arcten.com/icon.svg",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}