archilabs.json

ArchiLabs Brand Identity

A complete profile of ArchiLabs's visual system — colors, typography, components, and personality — extracted from https://archilabs.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0A101D
Accent #8CC63F
Body Font GeistSans
Heading Font GeistSans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: architects and designers

ArchiLabs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GeistSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0A101D",
    "secondary": "#070C18",
    "accent": "#8CC63F",
    "background": "#FFFFFF",
    "textPrimary": "#030712",
    "link": "#030712"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GeistSans",
      "heading": "GeistSans"
    },
    "fontStacks": {
      "heading": [
        "GeistSans"
      ],
      "body": [
        "GeistSans"
      ],
      "paragraph": [
        "GeistSans"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#111825",
      "textColor": "#FFFFFF",
      "borderColor": "#374151",
      "borderRadius": "3.2px",
      "borderRadiusCorners": {
        "topLeft": "3.2px",
        "topRight": "3.2px",
        "bottomRight": "3.2px",
        "bottomLeft": "3.2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#8CC63F",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "3.2px",
      "borderRadiusCorners": {
        "topLeft": "3.2px",
        "topRight": "3.2px",
        "bottomRight": "3.2px",
        "bottomLeft": "3.2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://archilabs.ai/archilabs-logo-text.png",
    "favicon": "https://archilabs.ai/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "ArchiLabs Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'ArchiLabs'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Request Demo",
      "reasoning": "Button #2 has a vibrant green background (#8CC63F), which stands out as a primary call-to-action with the text 'Request Demo'. This color is distinct and eye-catching, making it suitable for the primary CTA."
    },
    "secondary": {
      "index": 7,
      "text": "Accept All",
      "reasoning": "Button #7 has a vibrant blue background (#2563EB) and the text 'Accept All'. It is from a different color group than the primary button, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "architects and designers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'ArchiLabs'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}