Archil Brand Identity

A complete profile of Archil's visual system — colors, typography, components, and personality — extracted from https://archil.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/archil
• Machine-readable JSON: https://characterquilt.com/branding/archil.json
• Per-page llms.txt: https://characterquilt.com/branding/archil/llms.txt

Quick Facts

Color Palette

• primary: #CA5551
• secondary: #443734
• accent: #CA5551
• background: #FFFBF9
• textPrimary: #0F0A09
• link: #36241E

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Favicon:

UI Components

• buttonPrimary: background=#CA5551, textColor=#FFFBF9, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonSecondary: background=transparent, textColor=#0F0A09, borderColor=#DDD6D2, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals and AI developers

Archil Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Archil
  • Image:
  • Source: https://archil.com/article/jupyter-notebooks-on-archil
• Archil - Terms of Service
  • Image:
  • Source: https://archil.com/terms-of-service
• Archil: from a file system to a data company | Archil Blog
  • Image:
  • Source: https://archil.com/post/archil-file-system-to-data-company
• Why file systems are here to stay | Archil Blog
  • Image:
  • Source: https://archil.com/post/why-file-systems-are-here-to-stay
• Archil
  • Image:
  • Source: https://archil.com/article/jupyter-notebooks-on-archil
• Goofys vs ObjectiveFS
  • Image:
  • Source: https://archil.com/article/goofys-vs-objectivefs-s3-filesystem-comparison

Working with these fonts

Not found on Google Fonts? You can follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#CA5551",
    "secondary": "#443734",
    "accent": "#CA5551",
    "background": "#FFFBF9",
    "textPrimary": "#0F0A09",
    "link": "#36241E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CA5551",
      "textColor": "#FFFBF9",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0F0A09",
      "borderColor": "#DDD6D2",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://archil.com/icon.svg?2fb4ca247cf1fcfa",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try now",
      "reasoning": "Button #0 'Try now' is the primary CTA due to its vibrant brand color (#CA5551) and action-oriented text, which is typical for a primary call-to-action."
    },
    "secondary": {
      "index": 31,
      "text": "View documentation",
      "reasoning": "Button #1 'View documentation' is selected as secondary because it has a transparent background, making it less prominent and suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals and AI developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}