ArchForm Brand Identity

A complete profile of ArchForm's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1470EF
• secondary: #101828
• accent: #1470EF
• background: #FFFFFF
• textPrimary: #475467
• link: #475467

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#1470EF, textColor=#FFFFFF, borderColor=#1470EF, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
• buttonSecondary: background=#FFFFFF, textColor=#344054, borderColor=#D0D5DD, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: dental professionals

ArchForm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ArchForm
  • Image:
  • Source: ArchForm
• Webinars
  • Image:
  • Source: Webinars
• Blog
  • Image:
  • Source: Blog
• Auto Gap Filling and Blockout
  • Image:
  • Source: Auto Gap Filling
• Enterprise
  • Image:
  • Source: Enterprise

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage with DevTools enabled.
2. In the Network tab, filter by "Font" (or extensions like woff2, woff, ttf, otf).
3. Hard-reload the page and navigate around the site for specific font weights.
4. For each captured font URL: right-click → Save As to download.
5. Copy matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1470EF",
  "secondary": "#101828",
  "accent": "#1470EF",
  "background": "#FFFFFF",
  "textPrimary": "#475467",
  "link": "#475467"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "36px",
   "body": "11px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1470EF",
   "textColor": "#FFFFFF",
   "borderColor": "#1470EF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#344054",
   "borderColor": "#D0D5DD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/641e5a348be4f22f69167e71/642542a909463550b6cacc0e_ArchForm%20Wordmark%20-%20Colorful%2032.svg",
  "favicon": "https://cdn.prod.website-files.com/641e5a348be4f22f69167e71/65eebadb3146b16888afea11_ArchForm%20Logo%20favicon%2032.png",
  "ogImage": null,
  "logoHref": "#",
  "logoAlt": "Untitled UI logotext"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "dental professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}