ArchForm Brand: Colors, Fonts, Logo & Visual Identity

ArchForm Brand Identity

A complete profile of ArchForm's visual system — colors, typography, components, and personality — extracted from http://archform.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://archform.com.

Color Hex Code RGB Values
primary #1470EF rgb(20, 112, 239)
secondary #101828 rgb(16, 24, 40)
accent #1470EF rgb(20, 112, 239)
background #FFFFFF rgb(255, 255, 255)
textPrimary #475467 rgb(71, 84, 103)
link #475467 rgb(71, 84, 103)

Typography

Each font links to its Google Fonts page where available.

Font Role Font Name Google Fonts Link
primary Inter Google Fonts →
heading Inter Google Fonts → 
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using ArchForm's actual button styles.

Button Primary

Button Secondary

Brand Personality

ArchForm Brand in the Wild

Image: cdn.prod.website-files.com

Source: archform.com

Image: cdn.prod.website-files.com

Source: archform.com

Image: cdn.prod.website-files.com

Source: archform.com

Image: cdn.prod.website-files.com

Source: archform.com

Frequently Asked Questions

  1. What is ArchForm's primary brand color?
    ArchForm's primary brand color is #1470EF. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What font does ArchForm use?
    ArchForm uses Inter as the primary typeface across body and headings.

  3. Does ArchForm use a light or dark theme?
    ArchForm's primary site uses a light color scheme, with a background of #FFFFFF.

  4. Where can I find ArchForm's logo?
    ArchForm's logo is available directly on their site (http://archform.com). The current logo URL is included in the machine-readable JSON profile linked above.

  5. How was this brand profile generated?
    This profile was extracted from http://archform.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ArchForm.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1470EF",
    "secondary": "#101828",
    "accent": "#1470EF",
    "background": "#FFFFFF",
    "textPrimary": "#475467",
    "link": "#475467"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "36px",
      "body": "11px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1470EF",
      "textColor": "#FFFFFF",
      "borderColor": "#1470EF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#344054",
      "borderColor": "#D0D5DD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/641e5a348be4f22f69167e71/642542a909463550b6cacc0e_ArchForm%20Wordmark%20-%20Colorful%2032.svg",
    "favicon": "https://cdn.prod.website-files.com/641e5a348be4f22f69167e71/65eebadb3146b16888afea11_ArchForm%20Logo%20favicon%2032.png",
    "ogImage": null,
    "logoHref": "#",
    "logoAlt": "Untitled UI logotext"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "dental professionals"
  }
}

Notes

Brand data on this page was extracted from http://archform.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers. This page is published by CharacterQuilt and is not affiliated with or endorsed by ArchForm.