Aragorn AI Brand Identity

A complete profile of Aragorn AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #7E22CE
• accent: #7E22CE
• background: #FFFFFF
• textPrimary: #181A1E
• link: #7E22CE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#7E22CE, textColor=#FFFFFF, borderColor=#7E22CE, borderRadius=30px, shadow=none
• buttonSecondary: background=#F9FBFF, textColor=#6E6C78, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: HR professionals and businesses looking for IT-free integrations

Aragorn AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Zenefits to Okta integration

  • Image:
  • Source: https://www.aragorn.ai/integrations/zenefits-to-okta

• Oracle to Navan integration

  • Image:
  • Source: https://www.aragorn.ai/integrations/oracle-to-navan

• Articles

  • Image:
  • Source: https://www.aragorn.ai/articles

• Articles

  • Image:
  • Source: https://www.aragorn.ai/articles

• Slack

  • Image:
  • Source: https://www.aragorn.ai/slack-community

• UKG to CultureAmp integration

  • Image:
  • Source: https://www.aragorn.ai/integrations/ukg-to-cultureamp

Working with these fonts

Not found on Google Fonts? Check permissions before usage.

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and capture the relevant fonts.
4. Save the font files locally.
5. Copy the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Figtree",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#7E22CE",
  "accent": "#7E22CE",
  "background": "#FFFFFF",
  "textPrimary": "#181A1E",
  "link": "#7E22CE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Figtree"
  },
  "fontStacks": {
   "heading": [
    "Figtree"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#7E22CE",
   "textColor": "#FFFFFF",
   "borderColor": "#7E22CE",
   "borderRadius": "30px",
   "borderRadiusCorners": {
    "topLeft": "30px",
    "topRight": "30px",
    "bottomRight": "30px",
    "bottomLeft": "30px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F9FBFF",
   "textColor": "#6E6C78",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.sanity.io/images/j27ejm9v/production/8ea0d77839edd20ff8fb18201def8be6840ce452-217x45.svg?w=170&h=35&q=80&auto=format",
  "favicon": "https://www.aragorn.ai/apple-touch-icon.png",
  "ogImage": "https://cdn.sanity.io/images/j27ejm9v/production/31776dbbd18b43dfa54b3d58f4f2441bd55f3c3f-556x313.png",
  "logoHref": "/",
  "logoAlt": "Aragorn AI"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "HR professionals and businesses looking for IT-free integrations"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}