Aragorn AI Brand Identity

A complete profile of Aragorn AI's visual system — colors, typography, components, and personality — extracted from https://www.aragorn.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/aragorn-ai
• Machine-readable JSON: https://characterquilt.com/branding/aragorn-ai.json

Quick Facts

Color Palette

• primary: #7E22CE
• accent: #7E22CE
• background: #FFFFFF
• textPrimary: #181A1E
• link: #7E22CE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Logo:
• Favicon: https://www.aragorn.ai/apple-touch-icon.png
• Social card (og:image):

UI Components

• buttonPrimary: background=#7E22CE, textColor=#FFFFFF, borderColor=#7E22CE, borderRadius=30px, shadow=none
• buttonSecondary: background=#F9FBFF, textColor=#6E6C78, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: HR professionals and businesses looking for IT-free integrations

Aragorn AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Zenefits to Okta integration
  • Image:
  • Source: Link
• Oracle to Navan integration
  • Image:
  • Source: Link
• Articles
  • Image:
  • Source: Link
• Articles
  • Image:
  • Source: Link
• Slack
  • Image:
  • Source: Link
• UKG to CultureAmp integration
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Figtree",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7E22CE",
    "accent": "#7E22CE",
    "background": "#FFFFFF",
    "textPrimary": "#181A1E",
    "link": "#7E22CE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7E22CE",
      "textColor": "#FFFFFF",
      "borderColor": "#7E22CE",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FBFF",
      "textColor": "#6E6C78",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/j27ejm9v/production/8ea0d77839edd20ff8fb18201def8be6840ce452-217x45.svg?w=170&h=35&q=80&auto=format",
    "favicon": "https://www.aragorn.ai/apple-touch-icon.png",
    "ogImage": "https://cdn.sanity.io/images/j27ejm9v/production/31776dbbd18b43dfa54b3d58f4f2441bd55f3c3f-556x313.png",
    "logoHref": "/",
    "logoAlt": "Aragorn AI"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "HR professionals and businesses looking for IT-free integrations"
  }
}