# Aqua Brand Identity

A complete profile of **Aqua**'s visual system — colors, typography, components, and personality — extracted from [https://www.investwithaqua.com](https://www.investwithaqua.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.investwithaqua.com.

- **primary**: #F5EDE5 (rgb(245, 237, 229))
- **secondary**: #E65400 (rgb(230, 84, 0))
- **accent**: #E65400 (rgb(230, 84, 0))
- **background**: #F5EDE5 (rgb(245, 237, 229))
- **textPrimary**: #27020E (rgb(39, 2, 14))
- **link**: #27020E (rgb(39, 2, 14))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter ([Google Fonts →](https://fonts.google.com/specimen/Inter))
- **heading**: Manrope ([Google Fonts →](https://fonts.google.com/specimen/Manrope))
- **ui-serif**, Georgia, Cambria, Times New Roman, Times, serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Aqua's actual button styles.

- **Button Primary**
  - background: #E65400
  - textColor: #F5EDE5
  - borderRadius: 20px
  - shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

- **Button Secondary**
  - background: #FAF0E6
  - textColor: #27020E
  - borderRadius: 4px
  - shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** investors and financial professionals

## Aqua Brand in the Wild

### Brand Asset Previews

Image: [investwithaqua.com](https://www.investwithaqua.com/assets/advisor-office-CB0Zu6Q6.jpg)

Image: [investwithaqua.com](https://www.investwithaqua.com/assets/solution-diagram-CixPP6in.png)

Image: [investwithaqua.com](https://www.investwithaqua.com/assets/logo-passco-CkvLYaxE.png)

## Frequently Asked Questions

1. **What is Aqua's primary brand color?**
   Aqua's primary brand color is #F5EDE5. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Aqua use?**
   Aqua uses #E65400 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Aqua use?**
   Aqua uses Inter for body text and Manrope for headings. Fonts were detected on https://www.investwithaqua.com as part of their live design system.
4. **Does Aqua use a light or dark theme?**
   Aqua's primary site uses a light color scheme, with a background of #F5EDE5.
5. **Where can I find Aqua's logo?**
   Aqua's logo is available directly on their site (https://www.investwithaqua.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?** 
   This profile was extracted from https://www.investwithaqua.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.