Apurata Brand Identity

A complete profile of Apurata's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #445367
• secondary: #EA5D27
• accent: #EA5D27
• background: #FFFFFF
• textPrimary: #337AB7
• link: #337AB7

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#24B47E, borderColor=#D6D6D6, borderRadius=2px, shadow=none
• buttonPrimary: background=#EA5D27, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#24B47E, textColor=#FFFFFF, borderColor=#4CAE4C, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Spanish-speaking individuals seeking online loans

Apurata Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Inversiones la Cruz | Préstamos con garantía - Apurata Blog
  • Image:
  • Source: Link
• Formas de crecer tu negocio con un préstamo de dinero - Apurata Blog
  • Image:
  • Source: Link
• Solventa | Microcréditos rápidos | Todo lo que debes saber - 2022 - Apurata Blog
  • Image:
  • Source: Link
• Ventajas de solicitar tu préstamo personal en Apurata - Apurata Blog
  • Image:
  • Source: Link
• Caja Cusco Préstamos | Préstamo personal | Todo lo que debe saber - Apurata Blog
  • Image:
  • Source: Link
• Solventa | Microcréditos rápidos | Todo lo que debes saber - 2022 - Apurata Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Helvetica Neue", "role": "body"},
 {"family": "Segoe UI", "role": "unknown"}
 ],
 "colors": {
 "primary": "#445367",
 "secondary": "#EA5D27",
 "accent": "#EA5D27",
 "background": "#FFFFFF",
 "textPrimary": "#337AB7",
 "link": "#337AB7"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Helvetica Neue"
 },
 "fontStacks": {
 "heading": [
 "Helvetica Neue",
 "Segoe UI",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Helvetica Neue",
 "Segoe UI",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Helvetica Neue",
 "Segoe UI",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "14px",
 "h2": "39.2px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 6,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#24B47E",
 "borderColor": "#D6D6D6",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#EA5D27",
 "textColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#24B47E",
 "textColor": "#FFFFFF",
 "borderColor": "#4CAE4C",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://static.apurata.com/img/logo-white.svg",
 "favicon": "https://static.apurata.com/img/favicon.ico/favicon.png",
 "ogImage": "https://static.apurata.com/img/logo-dark.svg"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "Spanish-speaking individuals seeking online loans"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}