Apttus Brand Identity

A complete profile of Apttus's visual system — colors, typography, components, and personality — extracted from https://saasmag.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://saasmag.com.

• primary:

  • Hex: #214144
  • RGB: rgb(33, 65, 68)

• secondary:

  • Hex: #2098D1
  • RGB: rgb(32, 152, 209)

• accent:

  • Hex: #3C5959
  • RGB: rgb(60, 89, 89)

• background:

  • Hex: #FFFFFF
  • RGB: rgb(255, 255, 255)

• textPrimary:

  • Hex: #000000
  • RGB: rgb(0, 0, 0)

• link:

  • Hex: #3C5959
  • RGB: rgb(60, 89, 89)

Typography

Each font links to its Google Fonts page where available.

• primary:

  • Font: Open Sans
  • Open Sans Google Fonts →

• heading:

  • Font: Open Sans
  • Open Sans Google Fonts →

Visual Assets

UI Components

Live previews rendered using Apttus's actual button styles.

• Input:
  • background: #3C5959
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 5px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals interested in SaaS

Apttus Brand in the Wild

Image: source

Image: source

Image: source

Image: source

Image: source

Image: source

Frequently Asked Questions

What is Apttus's primary brand color?
Apttus's primary brand color is #214144. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Apttus use?
Apttus uses #3C5959 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Apttus use?
Apttus uses Open Sans as the primary typeface across body and headings.

Does Apttus use a light or dark theme?
Apttus's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Apttus's logo?
Apttus's logo is available directly on their site (https://saasmag.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://saasmag.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apttus.

Methodology

Brand data on this page was extracted from https://saasmag.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Apttus.