Apten Brand Identity

A complete profile of Apten's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0F172A
• secondary: #020617
• accent: #2563EB
• background: #FFFFFF
• textPrimary: #272E3F
• link: #272E3F

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image):

UI Components

• buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(59, 130, 246, 0.3) 0px 20px 25px -5px, rgba(59, 130, 246, 0.3) 0px 8px 10px -6px
• buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in sales and marketing

Apten Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI Sales/Marketing Agents for B2C | Apten
  • Image:
  • Source: Link
• AI Text Messaging: The Future of Customer Engagement in 2025 | Apten
  • Image:
  • Source: Link
• How AI SMS Introduces Personalization At Scale | Apten
  • Image:
  • Source: Link
• Insights & Resources | Apten
  • Image:
  • Source: Link
• Why AI Follow-Ups Are the Missing Piece in Your CRM Strategy | Apten
  • Image:
  • Source: Link
• Traditional SMS Automation VS AI SMS | Apten
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Plus Jakarta Sans",
   "role": "body"
  },
  {
   "family": "JetBrains Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#0F172A",
  "secondary": "#020617",
  "accent": "#2563EB",
  "background": "#FFFFFF",
  "textPrimary": "#272E3F",
  "link": "#272E3F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Plus Jakarta Sans",
   "heading": "Plus Jakarta Sans"
  },
  "fontStacks": {
   "heading": [
    "Plus Jakarta Sans",
    "sans-serif"
   ],
   "body": [
    "Plus Jakarta Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Plus Jakarta Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "36px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2563EB",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(59, 130, 246, 0.3) 0px 20px 25px -5px, rgba(59, 130, 246, 0.3) 0px 8px 10px -6px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.apten.ai/images/apten-logo.svg",
  "favicon": "https://www.apten.ai/favicon.ico",
  "ogImage": "https://apten.ai/images/og-image.jpg",
  "logoHref": "/",
  "logoAlt": "Apten"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apten'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Schedule a Demo",
   "reasoning": "Button #0 'Schedule a Demo' uses a vibrant brand color (#2563EB) and is action-oriented, making it the primary CTA."
  },
  "secondary": {
   "index": 3,
   "text": "Watch Demo",
   "reasoning": "Button #3 'Watch Demo' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals in sales and marketing"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apten'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}