Apten Brand: Colors, Fonts, Logo & Visual Identity

Apten Brand Identity

A complete profile of Apten's visual system — colors, typography, components, and personality — extracted from https://www.apten.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.apten.ai/.

primary: #0F172A
secondary: #020617
accent: #2563EB
background: #FFFFFF
textPrimary: #272E3F
link: #272E3F

Typography

Each font links to its Google Fonts page where available.

primary: Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
heading: Plus Jakarta Sans Plus Jakarta Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Apten's actual button styles.

Button Primary:
- background: #2563EB
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(59, 130, 246, 0.3) 0px 20px 25px -5px, rgba(59, 130, 246, 0.3) 0px 8px 10px -6px
Button Secondary:
- background: #FFFFFF
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals in sales and marketing

Apten Brand in the Wild

Image: apten.ai
Source: apten.ai

Frequently Asked Questions

What is Apten's primary brand color?
Apten's primary brand color is #0F172A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Apten use?
Apten uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Apten use?
Apten uses Plus Jakarta Sans as the primary typeface across body and headings.

Does Apten use a light or dark theme?
Apten's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Apten's logo?
Apten's logo is available directly on their site (https://www.apten.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.apten.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apten.

Methodology

Brand data on this page was extracted from https://www.apten.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Apten.