AptDeco Brand Identity

A complete profile of AptDeco's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF5F3D
• secondary: #1A73E8
• accent: #FF5F3D
• background: #FFFFFF
• textPrimary: #404656
• link: #404656

Typography

• primary: __fonts_156d22 — https://fonts.google.com/specimen/__fonts_156d22
• heading: __fonts_156d22 — https://fonts.google.com/specimen/__fonts_156d22

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F8F5F2, textColor=#404656, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FF5F3D, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: urban professionals looking for affordable furniture options

AptDeco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Realtime Reviews & Ratings | AptDeco
  • Image:
  • Source: https://www.aptdeco.com/reviews
• Selling on AptDeco – Tricks of the Trade and Insider Tips
  • Image:
  • Source: https://www.aptdeco.com/blog/category/selling-tips/page/2/
• Realtime Reviews & Ratings | AptDeco
  • Image:
  • Source: https://www.aptdeco.com/reviews
• We've Headed West! - AptDeco Blog
  • Image:
  • Source: https://www.aptdeco.com/blog/were-officially-in-san-francisco/
• Realtime Reviews & Ratings | AptDeco
  • Image:
  • Source: https://www.aptdeco.com/reviews
• We've Gone National! - AptDeco Blog
  • Image:
  • Source: https://www.aptdeco.com/blog/weve-gone-national-2/

Working with these fonts

Not found on Google Fonts? Here are steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "__fonts_156d22",
      "count": 88
    },
    {
      "family": "__fonts_Fallback_156d22",
      "count": 88
    }
  ],
  "colors": {
    "primary": "#FF5F3D",
    "secondary": "#1A73E8",
    "accent": "#FF5F3D",
    "background": "#FFFFFF",
    "textPrimary": "#404656",
    "link": "#404656"
  },
  "typography": {
    "fontFamilies": {
      "primary": "__fonts_156d22",
      "heading": "__fonts_156d22"
    },
    "fontStacks": {
      "body": [
        "__fonts_156d22",
        "__fonts_Fallback_156d22"
      ],
      "heading": [
        "__fonts_156d22",
        "__fonts_Fallback_156d22"
      ],
      "paragraph": [
        "__fonts_156d22",
        "__fonts_Fallback_156d22"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "36px",
      "body": "25.2px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F8F5F2",
      "textColor": "#404656",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5F3D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.aptdeco.com/_next/static/media/graphic-aptdeco-logo.8ee7988a.svg",
    "favicon": "https://static.aptdeco.com/favicon.ico",
    "ogImage": "https://static.aptdeco.com/aptdeco/4a375c94-c505-4678-8f2b-56b7d7e4f48a_Homepage_Heroes_2022_MayB.jpg?auto=format,compress&rect=0,0,1688,1000&w=844&h=500",
    "logoHref": "/",
    "logoAlt": "\"AptDeco Homepage\""
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban professionals looking for affordable furniture options"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}