AptDeco Brand Identity

A complete profile of AptDeco's visual system — colors, typography, components, and personality — extracted from https://www.aptdeco.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.aptdeco.com/

• Primary: #FF5F3D
• RGB: rgb(255, 95, 61)
• Secondary: #1A73E8
• RGB: rgb(26, 115, 232)
• Accent: #FF5F3D
• RGB: rgb(255, 95, 61)
• Background: #FFFFFF
• RGB: rgb(255, 255, 255)
• TextPrimary: #404656
• RGB: rgb(64, 70, 86)
• Link: #404656
• RGB: rgb(64, 70, 86)

Typography

Each font links to its Google Fonts page where available.

• Primary: __fonts_156d22
• Heading: __fonts_156d22

Not found on Google Fonts? …

Visual Assets

UI Components

Live previews rendered using AptDeco's actual button styles.

• Input

  • background: #F8F5F2
  • textColor: #404656
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary

  • background: #FF5F3D
  • textColor: #FFFFFF
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: urban professionals looking for affordable furniture options

AptDeco Brand in the Wild

Frequently Asked Questions

1. What is AptDeco's primary brand color?
   AptDeco's primary brand color is #FF5F3D. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does AptDeco use?
   AptDeco uses __fonts_156d22 as the primary typeface across body and headings.
3. Does AptDeco use a light or dark theme?
   AptDeco's primary site uses a light color scheme, with a background of #FFFFFF.
4. Where can I find AptDeco's logo?
   AptDeco's logo is available directly on their site (https://www.aptdeco.com/). The current logo URL is included in the machine-readable JSON profile linked above.
5. How was this brand profile generated?
   This profile was extracted from https://www.aptdeco.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by AptDeco.

Methodology

Brand data on this page was extracted from https://www.aptdeco.com/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "__fonts_156d22",
      "count": 88
    },
    {
      "family": "__fonts_Fallback_156d22",
      "count": 88
    }
  ],
  "colors": {
    "primary": "#FF5F3D",
    "secondary": "#1A73E8",
    "accent": "#FF5F3D",
    "background": "#FFFFFF",
    "textPrimary": "#404656",
    "link": "#404656"
  },
  "typography": {
    "fontFamilies": {
      "primary": "__fonts_156d22",
      "heading": "__fonts_156d22"
    },
    "fontStacks": {
      "body": [
        "__fonts_156d22",
        "__fonts_Fallback_156d22"
      ],
      "heading": [
        "__fonts_156d22",
        "__fonts_Fallback_156d22"
      ],
      "paragraph": [
        "__fonts_156d22",
        "__fonts_Fallback_156d22"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "36px",
      "body": "25.2px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F8F5F2",
      "textColor": "#404656",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5F3D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.aptdeco.com/_next/static/media/graphic-aptdeco-logo.8ee7988a.svg",
    "favicon": "https://static.aptdeco.com/favicon.ico",
    "ogImage": "https://static.aptdeco.com/aptdeco/4a375c94-c505-4678-8f2b-56b7d7e4f48a_Homepage_Heroes_2022_MayB.jpg?auto=format,compress&rect=0,0,1688,1000&w=844&h=500"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban professionals looking for affordable furniture options"
  }
}