Apron Brand: Colors, Fonts, Logo & Visual Identity

Apron Brand Identity

A complete profile of Apron's visual system — colors, typography, components, and personality — extracted from https://getapron.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getapron.com/.

Color Hex Code RGB
Primary #FBEFAF rgb(251, 239, 175)
Accent #FFD801 rgb(255, 216, 1)
Background #FFFEF9 rgb(255, 254, 249)
Text Primary #000000 rgb(0, 0, 0)
Link #FFD801 rgb(255, 216, 1)

Typography

Each font links to its Google Fonts page where available.

Role Font Family Link
Primary DM Sans Google Fonts →
Heading DM Sans Google Fonts →
Other Champ, Arial sans-serif

Visual Assets

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Brand Personality

Tone: professional
Energy: medium
Audience: businesses looking to automate financial processes

Frequently Asked Questions

  1. What is Apron's primary brand color?
    Apron's primary brand color is #FBEFAF. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Apron use?
    Apron uses #FFD801 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Apron use?
    Apron uses DM Sans as the primary typeface across body and headings.

  4. Does Apron use a light or dark theme?
    Apron's primary site uses a light color scheme, with a background of #FFFEF9.

  5. Where can I find Apron's logo?
    Apron's logo is available directly on their site (https://getapron.com/). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://getapron.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apron.