April Brand Identity

A complete profile of April's visual system — colors, typography, components, and personality — extracted from https://tryapril.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #B8D2FF
• accent: #BDF2FE
• background: #FFFFFF
• textPrimary: #393939
• link: #BDF2FE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

April Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• April | Voice AI executive assistant

  • Image:
  • Source: https://tryapril.com/

• The Hidden Cost of Decision Fatigue - April | Voice AI executive assistant

  • Image:
  • Source: https://tryapril.com/blog/the-hidden-cost-of-decision-fatigue

• Your Questions About April, Answered - April | Voice AI executive assistant

  • Image:
  • Source: https://tryapril.com/blog/your-questions-about-april-answered

• How Voice AI is Revolutionizing Accessibility - April | Voice AI executive assistant

  • Image:
  • Source: https://tryapril.com/blog/how-voice-ai-is-revolutionizing-accessibility

• The Productivity Revolution - April | Voice AI executive assistant

  • Image:
  • Source: https://tryapril.com/blog/the-productivity-revolution

• Why Voice AI is the Next Priority for Executives - April | Voice AI executive assistant

  • Image:
  • Source: https://tryapril.com/blog/why-voice-ai-is-the-next-priority-for-executives

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#B8D2FF",
  "accent": "#BDF2FE",
  "background": "#FFFFFF",
  "textPrimary": "#393939",
  "link": "#BDF2FE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "16px"
 },
 "components": {},
 "images": {
  "logo": "https://framerusercontent.com/images/o40EaD6DrWMFemEinCVFpA0r9I.png?width=1473&height=629",
  "favicon": "https://framerusercontent.com/images/S3njBtIhWuGlNSwIRA7DznD3e2k.jpg",
  "ogImage": "https://framerusercontent.com/assets/GTSmI4kmUGwPriWCRIoxOFNuko.svg",
  "logoHref": "./",
  "logoAlt": "Logo Here"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand 'April'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand 'April'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}