llms.txt

AppX Brand Identity

A complete profile of AppX's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #EF5332
Accent #EF5332
Body Font Inter
Heading Font Archivo

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: educators and creators

AppX Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Archivo",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#EF5332",
  "secondary": "#252B61",
  "accent": "#EF5332",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#FFFD63"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Archivo"
  },
  "fontStacks": {
   "heading": [
    "Archivo",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "58.5px",
   "h2": "58.5px",
   "body": "20.25px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "22px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#EF5332",
   "textColor": "#FFFFFF",
   "borderRadius": "36px",
   "borderRadiusCorners": {
    "topLeft": "36px",
    "topRight": "36px",
    "bottomRight": "36px",
    "bottomLeft": "36px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#FFFD63",
   "borderRadius": "1920px",
   "borderRadiusCorners": {
    "topLeft": "1920px",
    "topRight": "1920px",
    "bottomRight": "1920px",
    "bottomLeft": "1920px"
   },
   "shadow": "rgb(0, 0, 0) 7px 7px 0px 0px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/65a21f6c73352e86a33fcd30/65a22140604428bacdfccdce_Placeholder.avif",
  "favicon": "https://cdn.prod.website-files.com/65a21f6c73352e86a33fcd30/6686e77d08fe62e1cebd5c89_WhatsApp%20Image%202024-07-04%20at%201.10.58%20PM.ico",
  "ogImage": "https://cdn.prod.website-files.com/65a21f6c73352e86a33fcd30/690f01a32a3e1ab5ab30918b_appx%20(1).jpg"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "educators and creators"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}