AppsFlyer Brand Identity

A complete profile of AppsFlyer's visual system — colors, typography, components, and personality — extracted from https://appsflyer.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://appsflyer.com.

primary
#220D4E
secondary
#00C2FF
accent
#171717
background
#FFFFFF
textPrimary
#171717
link
#79718B

Typography

Each font links to its Google Fonts page where available.

primary
Inter

heading
PPFormula

PPFormula Google Fonts →

Visual Assets

UI Components

Live previews rendered using AppsFlyer's actual button styles.

Button Primary

• background: #171717
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: none

Button Secondary

• background: transparent
• textColor: #171717
• borderColor: #171717
• borderRadius: 6px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: businesses and marketers

Frequently Asked Questions

What is AppsFlyer's primary brand color?
AppsFlyer's primary brand color is #220D4E. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does AppsFlyer use?
AppsFlyer uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does AppsFlyer use?
AppsFlyer uses Inter for body text and PPFormula for headings. Fonts were detected on https://appsflyer.com as part of their live design system.

Does AppsFlyer use a light or dark theme?
AppsFlyer's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find AppsFlyer's logo?
AppsFlyer's logo is available directly on their site (https://appsflyer.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://appsflyer.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by AppsFlyer.