Apprentice Health Brand Identity

A complete profile of Apprentice Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #828D9C
• secondary: #00C3FF
• accent: #00C3FF
• background: #FAFAFA
• textPrimary: #313D4D
• link: #313D4D

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#00C3FF, textColor=#FFFFFF, borderColor=#00C3FF, borderRadius=10px, shadow=rgba(24, 29, 51, 0.08) 0px 12px 30px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Apprentice Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apprentice Health
  • Image:
  • Source: https://www.apprenticehealth.com/about.html
• Company Overview | The Apprentice Health Blog
  • Image:
  • Source: https://www.apprenticehealth.com/resources/company-overview-the-apprentice-health-blog.html
• Schedule
  • Image:
  • Source: https://www.apprenticehealth.com/scheduling.html
• The clinical case for reducing patient wait times
  • Image:
  • Source: https://www.apprenticehealth.com/resources/the-clinical-case-for-reducing-patient-wait-times.html

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#828D9C",
   "secondary": "#00C3FF",
   "accent": "#00C3FF",
   "background": "#FAFAFA",
   "textPrimary": "#313D4D",
   "link": "#313D4D"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Poppins",
     "heading": "Poppins"
   },
   "fontStacks": {
     "heading": [
      "Poppins",
      "sans-serif"
     ],
     "body": [
      "Poppins",
      "sans-serif"
     ],
     "paragraph": [
      "Poppins",
      "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "50px",
     "h2": "44px",
     "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "0px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#00C3FF",
     "textColor": "#FFFFFF",
     "borderColor": "#00C3FF",
     "borderRadius": "10px",
     "borderRadiusCorners": {
       "topLeft": "10px",
       "topRight": "10px",
       "bottomRight": "10px",
       "bottomLeft": "10px"
     },
     "shadow": "rgba(24, 29, 51, 0.08) 0px 12px 30px 0px"
   }
 },
 "images": {
   "logo": "https://www.apprenticehealth.com/assets/images/logo-dark.svg",
   "favicon": "https://www.apprenticehealth.com/assets/images/favicon.ico",
   "ogImage": null,
   "logoHref": "/"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "healthcare professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 }
}