Apply Design Brand Identity

A complete profile of Apply Design's visual system — colors, typography, components, and personality — extracted from http://www.applydesign.io. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0E111E
• secondary: #282B65
• accent: #F6F7F9
• background: #FFFFFF
• textPrimary: #1B1F32
• link: #1B1F32

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

Visual Assets

• Logo: https://cdn.prod.website-files.com/63ada8b4f5bff012b86ab121/63adac5d3ba6d1a40df3fc2d_Artboard%201%20copy%208.avif
• Favicon: https://cdn.prod.website-files.com/63ada8b4f5bff012b86ab121/63d7854b19380840532b7372_favicon-32x32.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=50px, shadow=rgba(0, 34, 102, 0.1) 0px 10px 20px 0px
• buttonSecondary: background=#F6F7F9, textColor=#282B65, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: real estate professionals and homeowners

Apply Design Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Our Virtual Staging Real Estate Results | Apply Design
  • Image:
  • Source: https://www.applydesign.io/results
• Apply Design | Blog
  • Image:
  • Source: https://www.applydesign.io/blog
• Our Virtual Staging Real Estate Results | Apply Design
  • Image:
  • Source: https://www.applydesign.io/results
• Our Virtual Staging Real Estate Results | Apply Design
  • Image:
  • Source: https://www.applydesign.io/results
• Apply Design | Blog
  • Image:
  • Source: https://www.applydesign.io/blog
• Why Every Real Estate Agent Needs a Virtual Staging App
  • Image:
  • Source: https://www.applydesign.io/post/why-every-real-estate-agent-needs-a-virtual-staging-app-in-their-toolkit

Working with these fonts

Not found on Google Fonts? Or follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.