Applied Compute Brand Identity

A complete profile of Applied Compute's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F04A00
• accent: #F04A00
• background: #FFFAF7
• textPrimary: #101010
• link: #1A0902

Typography

• primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Favicon: https://www.appliedcompute.com/favicon.ico?favicon.2196211d.ico
• Social card (og:image): https://cdn.sanity.io/images/rda7lbmb/production/0a6d06829bddecb4239e84e18138f31f2ec5be4d-2400x1260.png?w=1200&q=75&auto=format

UI Components

• buttonPrimary: background=#F04A00, textColor=#FFFAF7, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#F04A00, borderColor=#F04A00, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals and businesses

Applied Compute Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Speeding up RL with high-leverage samples | Applied Compute
  • Image: https://cdn.sanity.io/images/rda7lbmb/production/8f83e5d4fa59dab5b89b8dbf6a38344c0d7b9e5e-2554x1914.png
  • Source: https://appliedcompute.com/research/speeding-up-rl-with-high-leverage-samples
• Unlocking the AI Overhang | Applied Compute
  • Image: https://cdn.sanity.io/images/rda7lbmb/production/9040dd0d1eea0fe989a8fa121aff8fa73f6ed57e-4800x2520.png?w=1200&q=75&auto=format
  • Source: https://www.appliedcompute.com/blog/unlocking-the-ai-overhang
• Benchmarking Inference Engines on Agentic Workloads | Applied Compute
  • Image: https://www.appliedcompute.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Frda7lbmb%2Fproduction%2F6e7c63452e7f7335ae659b4ca739efe985f3b7b0-2240x1466.png%3Fw%3D2240%26q%3D75%26auto%3Dformat&w=3840&q=75
  • Source: https://www.appliedcompute.com/research/inference-benchmark
• Applied Compute | Applied Compute
  • Image: https://cdn.sanity.io/images/rda7lbmb/production/0a6d06829bddecb4239e84e18138f31f2ec5be4d-2400x1260.png?w=1200&q=75&auto=format
  • Source: https://appliedcompute.com/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download.
5. Copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Suisse Intl",
   "role": "body"
  },
  {
   "family": "IBM Plex Sans",
   "role": "heading"
  },
  {
   "family": "Suisse Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#F04A00",
  "accent": "#F04A00",
  "background": "#FFFAF7",
  "textPrimary": "#101010",
  "link": "#1A0902"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Suisse Intl",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "IBM Plex Sans",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "suisseIntl",
    "suisseIntl Fallback",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "suisseIntl",
    "suisseIntl Fallback",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "44px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F04A00",
   "textColor": "#FFFAF7",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#F04A00",
   "borderColor": "#F04A00",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://www.appliedcompute.com/favicon.ico?favicon.2196211d.ico",
  "ogImage": "https://cdn.sanity.io/images/rda7lbmb/production/0a6d06829bddecb4239e84e18138f31f2ec5be4d-2400x1260.png?w=1200&q=75&auto=format"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "technology professionals and businesses"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}