applied compute.json

Applied Compute Brand Identity

A complete profile of Applied Compute's visual system — colors, typography, components, and personality — extracted from https://www.appliedcompute.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F04A00
Accent #F04A00
Body Font Suisse Intl
Heading Font IBM Plex Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals and businesses

Applied Compute Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    },
    {
      "family": "IBM Plex Sans",
      "role": "heading"
    },
    {
      "family": "Suisse Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#F04A00",
    "accent": "#F04A00",
    "background": "#FFFAF7",
    "textPrimary": "#101010",
    "link": "#1A0902"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "suisseIntl",
        "suisseIntl Fallback",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "suisseIntl",
        "suisseIntl Fallback",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "44px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F04A00",
      "textColor": "#FFFAF7",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#F04A00",
      "borderColor": "#F04A00",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.appliedcompute.com/favicon.ico?favicon.2196211d.ico",
    "ogImage": "https://cdn.sanity.io/images/rda7lbmb/production/0a6d06829bddecb4239e84e18138f31f2ec5be4d-2400x1260.png?w=1200&q=75&auto=format"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates clearly represent the brand 'Applied Compute'. Candidate #0 is too small and icon-like, while Candidates #1 and #2 are associated with other brands (Doordash and Mercor).",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Platform",
      "reasoning": "Button #3 uses the vibrant brand color #F04A00, making it stand out as the primary call-to-action. The text 'Platform' suggests a key feature or product, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": 11,
      "text": "How We Work",
      "reasoning": "Button #11 has a transparent background with a border color matching the brand color #F04A00, making it a suitable secondary button. It provides additional information with the text 'How We Work'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology professionals and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates clearly represent the brand 'Applied Compute'. Candidate #0 is too small and icon-like, while Candidates #1 and #2 are associated with other brands (Doordash and Mercor).",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}