AppDirect Brand Identity

A complete profile of AppDirect's visual system — colors, typography, components, and personality — extracted from https://appdirect.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://appdirect.com.

• primary: #009FDF
• rgb(0, 159, 223)
• secondary: #425466
• rgb(66, 84, 102)
• accent: #009FDF
• rgb(0, 159, 223)
• background: #FFFFFF
• rgb(255, 255, 255)
• textPrimary: #000000
• rgb(0, 0, 0)
• link: #425466
• rgb(66, 84, 102)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter
• Inter Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
... (omitted)

Visual Assets

%20!important%3B%22%3EAppDirect%20logo%3C%2Ftitle%3E%0A... (omitted)

Logo

Favicon

Social Card

UI Components

Live previews rendered using AppDirect's actual button styles.

Input

• background: transparent
• textColor: #009FDF
• borderColor: #009FDF
• borderRadius: 4px
• shadow: none

Button Primary

• background: #009FDF
• textColor: #FFFFFF
• borderColor: #009FDF
• borderRadius: 2px
• shadow: none

Button Secondary

• background: #EEEEEE
• textColor: #1F2326
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking digital transformation solutions

AppDirect Brand in the Wild

Image: appdirect.com

Source: appdirect.com

Image: appdirect.imgix.net

Source: appdirect.com

Frequently Asked Questions

What is AppDirect's primary brand color?

AppDirect's primary brand color is #009FDF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does AppDirect use?

AppDirect uses Inter as the primary typeface across body and headings.

Does AppDirect use a light or dark theme?

AppDirect's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find AppDirect's logo?

AppDirect's logo is available directly on their site (https://appdirect.com). The current logo URL is included in the machine-readable JSON profile linked above.