Appcanary Brand Identity

A complete profile of Appcanary's visual system — colors, typography, components, and personality — extracted from http://appcanary.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/appcanary
• Machine-readable JSON: https://characterquilt.com/branding/appcanary.json
• Per-page llms.txt: https://characterquilt.com/branding/appcanary/llms.txt

Quick Facts

Color Palette

• primary: #FBE68A
• secondary: #DD1144
• accent: #477DCA
• background: #FFFFFF
• textPrimary: #000000
• link: #477DCA

Typography

• primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
• heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: tech professionals

Appcanary Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Appcanary
  • Image:
  • Source: https://blog.appcanary.com/author/max-veytsman.html
• Appcanary - Simple Ain't Easy, but Hard Ain't Simple: Leaving Clojure for Ruby
  • Image:
  • Source: https://blog.appcanary.com/2017/hard-isnt-simple-ruby-clojure.html
• Appcanary - Improve Your Security: Port Scan Yourself
  • Image:
  • Source: https://blog.appcanary.com/2017/improve-security-port-scan-yourself.html
• Appcanary - A tale of two worms, three vulnerabilities, and one National Security Agency
  • Image:
  • Source: https://blog.appcanary.com/2016/tale-of-two-worms.html
• Appcanary - A tale of two worms, three vulnerabilities, and one National Security Agency
  • Image:
  • Source: https://blog.appcanary.com/2016/tale-of-two-worms.html
• Appcanary
  • Image:
  • Source: https://appcanary.com/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Myriad Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FBE68A",
    "secondary": "#DD1144",
    "accent": "#477DCA",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#477DCA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Myriad Pro",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "37.2864px",
      "h2": "31.0656px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://blog.appcanary.com/images/appcanary.png",
    "favicon": "https://blog.appcanary.com/images/favicon.ico",
    "ogImage": "https://blog.appcanary.com/images/appcanary-joins-github-white2.png",
    "logoHref": "https://blog.appcanary.com",
    "logoAlt": "Appcanary logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, and matches the brand name 'Appcanary' in the alt text. It links to the homepage, indicating it is the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, and matches the brand name 'Appcanary' in the alt text. It links to the homepage, indicating it is the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}