apozy.json

Apozy Brand Identity

A complete profile of Apozy's visual system — colors, typography, components, and personality — extracted from https://www.apozy.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF0000
Accent #05B5FA
Body Font Inter
Heading Font Oswald

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking browser security solutions

Apozy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Oswald",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF0000",
    "secondary": "#191929",
    "accent": "#05B5FA",
    "background": "#29263D",
    "textPrimary": "#29263D",
    "link": "#29263D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Oswald"
    },
    "fontStacks": {
      "heading": [
        "Oswald",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "97.6562px",
      "h2": "0px",
      "body": "12.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#D3D3D4",
      "borderColor": "#F2F2F2",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#05B5FA",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(28, 28, 33, 0.12) 0px 2px 8px 0px, rgba(28, 28, 33, 0.12) 0px 1px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.prismic.io/airlock/eaa5ed97-f01c-4907-9bc4-dd34468b6325_apozy-logo-white.svg?auto=compress,format",
    "favicon": "https://www.apozy.com/favicon.ico",
    "ogImage": "https://www.apozy.com/images/sharing/hero.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is a medium-sized logo located in the body but links to the homepage, matching the brand 'Apozy' as inferred from the URL and page title.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get a Demo Now →",
      "reasoning": "Button #2 'Get a Demo Now →' uses a vibrant blue color (#05B5FA) which is consistent with the brand's accent color, making it a strong primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Play video",
      "reasoning": "Button #0 'Play video' has a different background color (#FFFFFF) and serves as a secondary action, providing additional engagement without competing with the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking browser security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is a medium-sized logo located in the body but links to the homepage, matching the brand 'Apozy' as inferred from the URL and page title.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}