Apoxy Brand Identity

A complete profile of Apoxy's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #3D91DC
• accent: #FEF699
• background: #FAFAFA
• textPrimary: #242424
• link: #BFAB84

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FEF699, textColor=#242424, borderRadius=0px, shadow=none
• buttonSecondary: background=#242424, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

Apoxy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Instant API Observability
  • Image:
  • Source: Instant API Observability
• Blog
  • Image:
  • Source: Blog
• Instant API Observability
  • Image:
  • Source: Instant API Observability
• Instant API Observability
  • Image: %20(1).png)
  • Source: Instant API Observability
• About
  • Image:
  • Source: About
• About
  • Image:
  • Source: About

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Twkeverett",
   "role": "unknown"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#3D91DC",
  "accent": "#FEF699",
  "background": "#FAFAFA",
  "textPrimary": "#242424",
  "link": "#BFAB84"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "Helvetica Neue",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica Neue",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Arial",
    "Helvetica Neue",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "14px",
   "h2": "68px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FEF699",
   "textColor": "#242424",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#242424",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/66905e742cab830340b8fa86/669130f909a1e6ef9950c4d6_apoxy.svg",
  "favicon": "https://cdn.prod.website-files.com/66905e742cab830340b8fa86/66f254500251a1f405a51e6a_favicon-32x32.png",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Website Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apoxy'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get started for free",
   "reasoning": "Button #1 has a vibrant background color (#FEF699) and action-oriented text ('Get started for free'), making it the most prominent CTA."
  },
  "secondary": {
   "index": 0,
   "text": "Try Apoxy for free",
   "reasoning": "Button #0 has a different background color (#242424) and also features action-oriented text ('Try Apoxy for free'), making it a suitable secondary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "developers and tech enthusiasts"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apoxy'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}