# ApolloShield Brand Identity

A complete profile of **ApolloShield**'s visual system — colors, typography, components, and personality — extracted from [https://www.apolloshield.com](https://www.apolloshield.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.apolloshield.com.

- **Primary:**  #F05F40  
- **Secondary:**  #3C763D  
- **Accent:**  #222222  
- **Background:**  #FFFFFF  
- **Text Primary:**  #222222  
- **Link:**  #337AB7

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Helvetica Neue  
- **Heading:** Merriweather

- [Helvetica Neue Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)  
- [Merriweather Google Fonts →](https://fonts.google.com/specimen/Merriweather)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using ApolloShield's actual button styles.

- **Button Primary**  
  - background: #222222  
  - textColor: #FFFFFF  
  - borderRadius: 0px  
  - shadow: none

- **Button Secondary**  
  - background: #555555  
  - textColor: #FFFFFF  
  - borderRadius: 300px  
  - shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** security professionals and organizations

## ApolloShield Brand in the Wild

Image source: [apolloshield.com](https://www.apolloshield.com/img/AS_SenseBlock.png)

Image source: [apolloshield.com](https://www.apolloshield.com/img/AS-S-DF%20v4.1%20Sensor%20and%20Antenna.png)

Image source: [apolloshield.com](https://www.apolloshield.com/img/AS-S-OMNI%20v4.1%20-%20Transparent.png)

Image source: [apolloshield.com](https://www.apolloshield.com/img/police_car.png)

Image source: [apolloshield.com](https://www.apolloshield.com/img/jammer_gun.png)

Image source: [apolloshield.com](https://www.apolloshield.com/img/Jammer.png)

## Frequently Asked Questions

**What is ApolloShield's primary brand color?**  
ApolloShield's primary brand color is #F05F40. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does ApolloShield use?**  
ApolloShield uses #222222 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does ApolloShield use?**  
ApolloShield uses Helvetica Neue for body text and Merriweather for headings. Fonts were detected on https://www.apolloshield.com as part of their live design system.

**Does ApolloShield use a light or dark theme?**  
ApolloShield's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find ApolloShield's logo?**  
ApolloShield's logo is available directly on their site (https://www.apolloshield.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.apolloshield.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ApolloShield.

## Methodology

Brand data on this page was extracted from [https://www.apolloshield.com](https://www.apolloshield.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.