llms.txt

Apollo Brand Identity

A complete profile of Apollo's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #2C3A41
Accent #E75E15
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

Apollo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#2C3A41",
 "secondary": "#E75E15",
 "accent": "#E75E15",
 "background": "#F8F8F8",
 "textPrimary": "#15252D",
 "link": "#15252D"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "-apple-system",
 "blinkmacsystemfont",
 "segoe ui",
 "roboto",
 "oxygen",
 "ubuntu",
 "cantarell",
 "fira sans",
 "droid sans",
 "helvetica neue",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "-apple-system",
 "blinkmacsystemfont",
 "segoe ui",
 "roboto",
 "oxygen",
 "ubuntu",
 "cantarell",
 "fira sans",
 "droid sans",
 "helvetica neue",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "-apple-system",
 "blinkmacsystemfont",
 "segoe ui",
 "roboto",
 "oxygen",
 "ubuntu",
 "cantarell",
 "fira sans",
 "droid sans",
 "helvetica neue",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "50px",
 "h2": "20px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E75E15",
 "textColor": "#15252D",
 "borderRadius": "999px",
 "borderRadiusCorners": {
 "topLeft": "999px",
 "topRight": "999px",
 "bottomRight": "999px",
 "bottomLeft": "999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#15252D",
 "textColor": "#FFFFFF",
 "borderColor": "#E75E15",
 "borderRadius": "999px",
 "borderRadiusCorners": {
 "topLeft": "999px",
 "topRight": "999px",
 "bottomRight": "999px",
 "bottomLeft": "999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2230%22%20fill%3D%22none%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M47.765%2017.173a5.5%205.5%200%200%201-2.097%202.187q-1.347.79-3.068.788-1.722%200-3.07-.788a5.5%205.5%200%200%201-2.096-2.187q-.75-1.398-.75-3.13t.75-3.13a5.5%205.5%200%200%201%202.097-2.186q1.346-.79%203.069-.79t3.068.79a5.5%205.5%200%200%201%202.097%202.186q.75%201.398.75%203.13t-.75%203.13m-8.064-1.106q.41.891%201.16%201.398.75.505%201.739.505.971%200%201.722-.505.75-.507%201.159-1.398.409-.893.41-2.024%200-1.133-.41-2.024t-1.16-1.397q-.75-.506-1.721-.506-.99%200-1.74.506t-1.159%201.397q-.408.893-.409%202.024%200%201.133.41%202.024M84.25%2017.173a5.5%205.5%200%200%201-2.097%202.187q-1.347.79-3.069.788-1.721%200-3.069-.788a5.5%205.5%200%200%201-2.097-2.187q-.75-1.398-.75-3.13t.75-3.13a5.5%205.5%200%200%201%202.097-2.186q1.346-.79%203.069-.79t3.069.79a5.5%205.5%200%200%201%202.097%202.186q.75%201.398.75%203.13t-.75%203.13m-8.064-1.106q.41.891%201.16%201.398.75.505%201.738.505.972%200%201.722-.505.75-.507%201.16-1.398.409-.893.409-2.024%200-1.133-.41-2.024-.409-.891-1.159-1.397t-1.722-.506q-.99%200-1.739.506t-1.16%201.397q-.408.893-.408%202.024%200%201.133.409%202.024M19.853%2017.94l-.563-1.61-.741-2.118-.537-1.534-.701-2.006-.816-2.331H12.54l-.631%201.805-.563%201.609-2.795%207.99h2.608l.818-2.332h3.956l-.702-2.006h-2.555l.537-1.534%201.12-3.201.185-.53.185.53%203.173%209.072v.002h2.609zM32.899%209.361q.886%201.02.886%202.633%200%201.697-.878%202.735t-2.72%201.038h-3.409v3.979H24.17V8.34h6.018q1.825%200%202.71%201.02m-3.53%204.382q.904%200%201.313-.463.41-.463.41-1.27%200-1.646-1.705-1.646h-2.609v3.38zM54.622%208.34v9.33h5.302v2.076h-7.91V8.34zM65.416%208.34v9.33h5.302v2.076h-7.91V8.34z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M22.479%204.63a1.5%201.5%200%200%200%201.219-.62%201.525%201.525%200%200%200-.73-2.34%201.5%201.5%200%200%200-1.354.191%2014.45%2014.45%200%200%200-14.74.329%2014.6%2014.6%200%200%200-5.209%205.625%2014.68%2014.68%200%200%200%20.72%2014.815%2014.55%2014.55%200%200%200%205.73%205.087%2014.45%2014.45%200%200%200%2014.702-1.121.595.595%200%200%200%20.147-.83.593.593%200%200%200-.824-.147A13.267%2013.267%200%200%201%208.653%2026.65a13.36%2013.36%200%200%201-5.26-4.66%2013.48%2013.48%200%200%201-.69-13.588%2013.4%2013.4%200%200%201%204.76-5.175%2013.272%2013.272%200%200%201%2013.521-.356%201.53%201.53%200%200%200%20.345%201.226%201.51%201.51%200%200%200%201.15.532%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.apollographql.com/favicon/apple-icon-57x57.png",
 "ogImage": "https://www.apollographql.com/og.png",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Start for free",
 "reasoning": "Button #0, 'Start for free', uses a vibrant brand color (#E75E15) and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 1,
 "text": "See how it works",
 "reasoning": "Button #1, 'See how it works', has a different background color (#15252D) and serves as a secondary action with informative text."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "developers and tech companies"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}