# Apollo.io Brand Identity

A complete profile of **Apollo.io**'s visual system — colors, typography, components, and personality — extracted from [https://www.apollo.io/](https://www.apollo.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.apollo.io/.  
primary  
#EBF212  
rgb(235, 242, 18)

secondary  
#9CA3AF  
rgb(156, 163, 175)

accent  
#EBF212  
rgb(235, 242, 18)

background  
#FFFFFF  
rgb(255, 255, 255)

textPrimary  
#000000  
rgb(0, 0, 0)

link  
#4B690B  
rgb(75, 105, 11)

## Typography

Each font links to its Google Fonts page where available.

primary  
Soehne  
Soehne [Google Fonts →](https://fonts.google.com/specimen/Soehne)

heading  
ABC Diatype  
ABC Diatype [Google Fonts →](https://fonts.google.com/specimen/ABC+Diatype)

## Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.0635%2036.1087L16.0578%2023.0046C16.057%2020.9239%2018.2407%2019.5898%2020.0549%2020.5627L33.0838%2027.5486C32.0838%2029.2016%2030.8289%2030.6786%2029.3751%2031.925L19.1738%2022.3668C18.6326%2021.8598%2017.7793%2022.4095%2018.0023%2023.1215L21.9486%2035.72C20.6338%2036.0329%2019.263%2036.1989%2017.8539%2036.1989C17.2497%2036.1989%2016.6523%2036.1683%2016.0635%2036.1087Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.0105%2016.77L31.4705%206.39392C30.2362%204.92008%2028.7742%203.6486%2027.1384%202.63702L20.2306%2015.8767C19.2709%2017.716%2020.5871%2019.9298%2022.6396%2019.9288L35.6183%2019.923C35.6775%2019.3234%2035.7082%2018.7151%2035.7082%2018.0996C35.7082%2016.6683%2035.5436%2015.2761%2035.2338%2013.9406L22.7549%2017.9576C22.0526%2018.1837%2021.5103%2017.3187%2022.0105%2016.77Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0.0842758%2016.3383L13.0237%2016.3325C15.0764%2016.3317%2016.3923%2018.5454%2015.4327%2020.3846L8.56047%2033.5561C6.93095%2032.547%205.47394%2031.2801%204.24344%2029.8121L13.653%2019.4914C14.1531%2018.9427%2013.6107%2018.0777%2012.9084%2018.3037L0.485078%2022.3029C0.168551%2020.954%200%2019.5467%200%2018.0994C0%2017.5051%200.0290814%2016.9177%200.0842758%2016.3383Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M57.0218%203.78205H60.6172L72.556%2032.4477H68.5958L64.912%2023.327H52.6694L49.1387%2032.4477H45.3968L57.0218%203.78205ZM58.6968%208.35018L54.052%2019.9528H63.4944L58.6968%208.35018Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M96.0131%2022.4209C96.0131%2016.3054%20100.173%2011.8668%20105.904%2011.8668C111.66%2011.8668%20115.838%2016.3054%20115.838%2022.4209C115.838%2028.5365%20111.66%2032.9753%20105.904%2032.9753C100.173%2032.9753%2096.0131%2028.5365%2096.0131%2022.4209ZM99.7588%2022.4209C99.7588%2027.0223%20102.114%2029.8808%20105.904%2029.8808C109.721%2029.8808%20112.092%2027.0223%20112.092%2022.4209C112.092%2017.8197%20109.721%2014.9613%20105.904%2014.9613C102.114%2014.9613%2099.7588%2017.8197%2099.7588%2022.4209Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M142.109%2011.8668C136.353%2011.8668%20132.175%2016.3054%20132.175%2022.4209C132.175%2028.5365%20136.353%2032.9753%20142.109%2032.9753C147.84%2032.9753%20152%2028.5365%20152%2022.4209C152%2016.3054%20147.84%2011.8668%20142.109%2011.8668ZM142.109%2029.8808C138.292%2029.8808%20135.92%2027.0223%20135.92%2022.4209C135.92%2017.8197%20138.292%2014.9613%20142.109%2014.9613C145.9%2014.9613%20148.254%2017.8197%20148.254%2022.4209C148.254%2027.0223%20145.9%2029.8808%20142.109%2029.8808Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M122.206%2032.4477H118.59V3.78205H122.206V32.4477Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M125.807%2032.4477H129.424V3.78205H125.807V32.4477Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M84.6895%2032.9751C81.7329%2032.9751%2079.5182%2031.5396%2078.241%2029.7601V40H74.6249V12.3935H78.241V15.1162C79.521%2013.318%2081.7375%2011.8667%2084.6895%2011.8667C90.1907%2011.8667%2093.8867%2016.1079%2093.8867%2022.4208C93.8867%2028.7337%2090.1907%2032.9751%2084.6895%2032.9751ZM84.3427%2015.0488C80.6409%2015.0488%2078.081%2017.8451%2078.081%2021.8605V22.9813C78.081%2026.9965%2080.6409%2029.7926%2084.3427%2029.7926C87.9732%2029.7926%2090.1408%2027.0369%2090.1408%2022.4208C90.1408%2017.8047%2087.9732%2015.0488%2084.3427%2015.0488Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Apollo.io's actual button styles.

### Input

input

backgroundtransparenttextColor#1A1A1AborderColornullborderRadius0pxshadownone

### Button Primary

buttonPrimary

background#EBF212textColor#000000borderRadius8pxshadownone

### Button Secondary

buttonSecondary

backgroundtransparenttextColor#000000borderColor#000000borderRadius8pxshadownone

## Brand Personality

**Tone:** modern  **Energy:** high  **Audience:** sales professionals and businesses

## Apollo.io Brand in the Wild

Image: [apollo.io](https://www.apollo.io/_next/image?url=%2Facademy%2Fimages%2Fcourse-cover-images%2Fmake-cold-calls-in-apollo.png&w=3840&q=75)

Source: [apollo.io](https://www.apollo.io/academy/learn/how-to-make-cold-calls-in-apollo)

Image: [zebscbyr1wzqjbx2.public.blob.vercel-storage.com](https://zebscbyr1wzqjbx2.public.blob.vercel-storage.com/apollo-images/sales-blog-infographic-1773743611299.png)

Source: [apollo.io](https://www.apollo.io/insights/sales-blog)

Image: [apollo.io](https://www.apollo.io/_next/image?url=%2Facademy%2Fimages%2Fcourse-cover-images%2Fteam-success-with-apollo.png&w=3840&q=75)

Source: [apollo.io](https://www.apollo.io/academy/learn/how-to-set-your-teams-up-for-success-with-apollo)

Image: [apollo.io](https://www.apollo.io/_next/image?url=https%3A%2F%2Fcdn.buttercms.com%2F7wlJ4AayScua6s6lGBBg&w=3840&q=75)

Source: [apollo.io](https://www.apollo.io/tech-blog)

Image: [apollo.io](https://www.apollo.io/_next/image?url=%2Facademy%2Fimages%2Fcourse-cover-images%2Fwin-more-deals-with-apollo.png&w=3840&q=75)

Source: [apollo.io](https://www.apollo.io/academy/learn/how-to-win-more-deals-with-apollo)

Image: [apollo.io](https://www.apollo.io/_next/image?url=https%3A%2F%2Fcdn.buttercms.com%2FK6i1zvODTRSsLkONiG93&w=3840&q=75)

Source: [apollo.io](https://www.apollo.io/magazine)

## Frequently Asked Questions

What is Apollo.io's primary brand color?  
Apollo.io's primary brand color is #EBF212. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Apollo.io use?  
Apollo.io uses Soehne for body text and ABC Diatype for headings. Fonts were detected on https://www.apollo.io/ as part of their live design system.

Does Apollo.io use a light or dark theme?  
Apollo.io's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Apollo.io's logo?  
Apollo.io's logo is available directly on their site (https://www.apollo.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?  
This profile was extracted from https://www.apollo.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apollo.io.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    },
    {
      "family": "ABC Diatype",
      "role": "heading"
    },
    {
      "family": "Founders Grotesk Mono",
      "role": "monospace"
    },
    {
      "family": "Season Mix",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#EBF212",
    "secondary": "#9CA3AF",
    "accent": "#EBF212",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4B690B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "ABC Diatype"
    },
    "fontStacks": {
      "heading": [
        "__seasonMix_8ad8a6",
        "__seasonMix_Fallback_8ad8a6"
      ],
      "body": [
        "Soehne"
      ],
      "paragraph": [
        "__abcDiatype_7121de",
        "__abcDiatype_Fallback_7121de"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EBF212",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20height%3D%2226%22%20viewBox%3D%220%200%20152%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M19.5993%200.0862365L19.605%2013.2568C19.6058%2015.3375%2017.4222%2016.6715%2015.6079%2015.6986L2.58376%208.7153C3.57706%207.05795%204.82616%205.57609%206.27427%204.32386L16.489%2013.8945C17.0303%2014.4015%2017.8835%2013.8518%2017.6605%2013.1398L13.6992%200.493553C15.0326%200.17147%2016.4233%200%2017.8536%200C18.4428%200%2019.0248%200.0296814%2019.5993%200.0862365Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.0635%2036.1087L16.0578%2023.0046C16.057%2020.9239%2018.2407%2019.5898%2020.0549%2020.5627L33.0838%2027.5486C32.0838%2029.2016%2030.8289%2030.6786%2029.3751%2031.925L19.1738%2022.3668C18.6326%2021.8598%2017.7793%2022.4095%2018.0023%2023.1215L21.9486%2035.72C20.6338%2036.0329%2019.263%2036.1989%2017.8539%2036.1989C17.2497%2036.1989%2016.6523%2036.1683%2016.0635%2036.1087Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.0105%2016.77L31.4705%206.39392C30.2362%204.92008%2028.7742%203.6486%2027.1384%202.63702L20.2306%2015.8767C19.2709%2017.716%2020.5871%2019.9298%2022.6396%2019.9288L35.6183%2019.923C35.6775%2019.3234%2035.7082%2018.7151%2035.7082%2018.0996C35.7082%2016.6683%2035.5436%2015.2761%2035.2338%2013.9406L22.7549%2017.9576C22.0526%2018.1837%2021.5103%2017.3187%2022.0105%2016.77Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0.0842758%2016.3383L13.0237%2016.3325C15.0764%2016.3317%2016.3923%2018.5454%2015.4327%2020.3846L8.56047%2033.5561C6.93095%2032.547%205.47394%2031.2801%204.24344%2029.8121L13.653%2019.4914C14.1531%2018.9427%2013.6107%2018.0777%2012.9084%2018.3037L0.485078%2022.3029C0.168551%2020.954%200%2019.5467%200%2018.0994C0%2017.5051%200.0290814%2016.9177%200.0842758%2016.3383Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M57.0218%203.78205H60.6172L72.556%2032.4477H68.5958L64.912%2023.327H52.6694L49.1387%2032.4477H45.3968L57.0218%203.78205ZM58.6968%208.35018L54.052%2019.9528H63.4944L58.6968%208.35018Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M96.0131%2022.4209C96.0131%2016.3054%20100.173%2011.8668%20105.904%2011.8668C111.66%2011.8668%20115.838%2016.3054%20115.838%2022.4209C115.838%2028.5365%20111.66%2032.9753%20105.904%2032.9753C100.173%2032.9753%2096.0131%2028.5365%2096.0131%2022.4209ZM99.7588%2022.4209C99.7588%2027.0223%20102.114%2029.8808%20105.904%2029.8808C109.721%2029.8808%20112.092%2027.0223%20112.092%2022.4209C112.092%2017.8197%20109.721%2014.9613%20105.904%2014.9613C102.114%2014.9613%2099.7588%2017.8197%2099.7588%2022.4209Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M142.109%2011.8668C136.353%2011.8668%20132.175%2016.3054%20132.175%2022.4209C132.175%2028.5365%20136.353%2032.9753%20142.109%2032.9753C147.84%2032.9753%20152%2028.5365%20152%2022.4209C152%2016.3054%20147.84%2011.8668%20142.109%2011.8668ZM142.109%2029.8808C138.292%2029.8808%20135.92%2027.0223%20135.92%2022.4209C135.92%2017.8197%20138.292%2014.9613%20142.109%2014.9613C145.9%2014.9613%20148.254%2017.8197%20148.254%2022.4209C148.254%2027.0223%20145.9%2029.8808%20142.109%2029.8808Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M122.206%2032.4477H118.59V3.78205H122.206V32.4477Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M125.807%2032.4477H129.424V3.78205H125.807V32.4477Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%20d%3D%22M84.6895%2032.9751C81.7329%2032.9751%2079.5182%2031.5396%2078.241%2029.7601V40H74.6249V12.3935H78.241V15.1162C79.521%2013.318%2081.7375%2011.8667%2084.6895%2011.8667C90.1907%2011.8667%2093.8867%2016.1079%2093.8867%2022.4208C93.8867%2028.7337%2090.1907%2032.9751%2084.6895%2032.9751ZM84.3427%2015.0488C80.6409%2015.0488%2078.081%2017.8451%2078.081%2021.8605V22.9813C78.081%2026.9965%2080.6409%2029.7926%2084.3427%2029.7926C87.9732%2029.7926%2090.1408%2027.0369%2090.1408%2022.4208C90.1408%2017.8047%2087.9732%2015.0488%2084.3427%2015.0488Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
}
```