apex.json

Apex Brand Identity

A complete profile of Apex's visual system — colors, typography, components, and personality — extracted from https://www.apexspace.com/. Built for designers, agents, and AI tools.

Quick Facts

Field	Value
Primary	#DD7027
Accent	#DD7027
Body Font	Inter
Heading Font	Space Grotesk

Color Palette

primary: #DD7027
secondary: #4E98F9
accent: #DD7027
background: #1A1A1A
textPrimary: #1A1A1A
link: #A145E4

Typography

primary: Inter — https://fonts.google.com/specimen/Inter
heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

UI Components

input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
buttonPrimary: background=#DD7027, textColor=#000000, borderColor=#DD7027, borderRadius=0px, shadow=none
buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#808080, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: technology companies and satellite operators

Apex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Q&A with Aiden Taylor, Mechanical Engineer | Apex
- Image: https://cdn.prod.website-files.com/68ed469ed2aa711040ebc82d/699f4a3782e61bf6aa41bbb6_Conner%20%E2%80%93%20Apex.jpg
- Source: https://www.apexspace.com/blog/q-a-with-aiden-taylor-mechanical-engineer
Q&A with Aiden Taylor, Mechanical Engineer | Apex
- Image: https://cdn.prod.website-files.com/68ed469ed2aa711040ebc82d/69af6578a381f88953dc9478_Dillon%20Smith-4-3.jpg
- Source: https://www.apexspace.com/blog/q-a-with-aiden-taylor-mechanical-engineer
Q&A with Shane Wilcox, Production Manager | Apex
- Image: https://cdn.prod.website-files.com/68ed469ed2aa711040ebc82d/698a6d0f517b5ba271e4a4b4_DSC00968-9.jpg
- Source: https://www.apexspace.com/blog/q-a-with-shane-wilcox-production-manager-db069
News | Apex
- Image: https://cdn.prod.website-files.com/68ed469ed2aa711040ebc82d/69eaef169c8b545bbf07a581_Justin%20Bai.jpg
- Source: https://www.apexspace.com/news
Apex | Project Shadow
- Image: https://cdn.prod.website-files.com/68ed469ed2aa711040ebc821/68fa8ecd383029bbe3599258_1b99e6723fad883a38e5710f46831e6c_Project%20Shadow.webp
- Source: https://www.apexspace.com/project-shadow
Q&A with Alvin Garcia, Director of GNC and Mission Ops | Apex
- Image: https://cdn.prod.website-files.com/68ed469ed2aa711040ebc82d/69cc59cf91d6cd4043fca324_Alyssa.jpg
- Source: https://www.apexspace.com/blog/q-a-with-alvin-garcia-director-of-gnc-and-mission-ops

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.