Apero Health Brand Identity

A complete profile of Apero Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #292944
• accent: #292944
• background: #FBFBFB
• textPrimary: #080829
• link: #080829

Typography

• primary: Plus Jakarta Sans — Google Fonts
• heading: Plus Jakarta Sans — Google Fonts

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image):

UI Components

• buttonPrimary: background=#292944, textColor=#FFFFFF, borderRadius=14px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals

Apero Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apero | Exceptional Healthcare Tools
  • Image:
  • Source: Apero Health
• Privacy Policy
  • Image:
  • Source: Privacy Policy

Working with these fonts

Not found on Google Fonts? Here is a flow to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate to different sections.
4. For each captured font URL: right-click → Save As to download.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Plus Jakarta Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#292944",
  "accent": "#292944",
  "background": "#FBFBFB",
  "textPrimary": "#080829",
  "link": "#080829"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Plus Jakarta Sans",
   "heading": "Plus Jakarta Sans"
  },
  "fontStacks": {
   "heading": [
    "Plusjakartasans",
    "sans-serif"
   ],
   "body": [
    "Plusjakartasans",
    "sans-serif"
   ],
   "paragraph": [
    "Plusjakartasans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "64px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#292944",
   "textColor": "#FFFFFF",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/642de057e0489a5a784c3b68/642de057e0489a03594c3d2b_Frame%2039.svg",
  "favicon": "https://cdn.prod.website-files.com/642de057e0489a5a784c3b68/642de057e0489aa9dd4c3d21_image%2018%20(1).png",
  "ogImage": "https://storage.googleapis.com/apero/icons/social.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "medical professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}