Apero Health Brand Identity

A complete profile of Apero Health's visual system — colors, typography, components, and personality — extracted from https://www.aperohealth.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #292944
• accent: #292944
• background: #FBFBFB
• textPrimary: #080829
• link: #080829

Typography

• primary: Plus Jakarta Sans — Google Fonts
• heading: Plus Jakarta Sans — Google Fonts

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image):

UI Components

• buttonPrimary: background=#292944, textColor=#FFFFFF, borderRadius=14px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals

Apero Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apero | Exceptional Healthcare Tools
  • Image:
  • Source: Link
• Privacy Policy
  • Image:
  • Source: Link

Working with these fonts

For fonts that are not found on Google Fonts, follow the steps to capture the font URLs:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#292944",
    "accent": "#292944",
    "background": "#FBFBFB",
    "textPrimary": "#080829",
    "link": "#080829"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plusjakartasans",
        "sans-serif"
      ],
      "body": [
        "Plusjakartasans",
        "sans-serif"
      ],
      "paragraph": [
        "Plusjakartasans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#292944",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/642de057e0489a5a784c3b68/642de057e0489a03594c3d2b_Frame%2039.svg",
    "favicon": "https://cdn.prod.website-files.com/642de057e0489a5a784c3b68/642de057e0489aa9dd4c3d21_image%2018%20(1).png",
    "ogImage": "https://storage.googleapis.com/apero/icons/social.png"
  }
}