AOA Dx Brand Identity

A complete profile of AOA Dx's visual system — colors, typography, components, and personality — extracted from https://www.aoadx.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/aoa-dx
• Machine-readable JSON: https://characterquilt.com/branding/aoa-dx.json
• Per-page llms.txt: https://characterquilt.com/branding/aoa-dx/llms.txt

Quick Facts

Color Palette

• primary: #E8C061
• secondary: #00BCD4
• accent: #E8C061
• background: #FFFFFF
• textPrimary: #000000
• link: #2575FC

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#1F2124, borderColor=#69727D, borderRadius=4px, shadow=none
• buttonPrimary: background=#E8C061, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#F5F0ED, textColor=#6E6E6E, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and patients

AOA Dx Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• New Report Finds $100 Billion in Women's Health Exits Over 25 Years, Challenging “Emerging Market” Narrative | Femtech Insider
  • Image:
  • Source: Femtech Insider
• AOA Dx | LinkedIn
  • Image:
  • Source: LinkedIn
• AOA Dx Raises $17M | citybiz
  • Image:
  • Source: citybiz
• AOA (@AOA_Dx) / Posts / X
  • Image:
  • Source: X
• AOA Dx and Accenture's report on women's health | Dr Fiona Pathiraja-Møller posted on the topic | LinkedIn
  • Image:
  • Source: LinkedIn

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E8C061",
    "secondary": "#00BCD4",
    "accent": "#E8C061",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#2575FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1F2124",
      "borderColor": "#69727D",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E8C061",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F0ED",
      "textColor": "#6E6E6E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://aoadx.com/wp-content/uploads/2022/11/logo-aoa.png",
    "favicon": "https://aoadx.com/wp-content/uploads/2022/12/favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'AOA DX'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "LEARN MORE",
      "reasoning": "Button #6 has a vibrant brand color (#E8C061) and action-oriented text ('LEARN MORE'), making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "LEARN MORE",
      "reasoning": "Button #1 has a different background color (#F5F0ED) and serves as a secondary action with the text 'LEARN MORE'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and patients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'AOA DX'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}