Anysphere Brand Identity

A complete profile of Anysphere's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9F367B
• secondary: #471D39
• accent: #9F367B
• background: #0D0D0D
• textPrimary: #0D0D0D
• link: #39192E

Typography

• primary: Exo 2 — https://fonts.google.com/specimen/Exo+2
• heading: Exo 2 — https://fonts.google.com/specimen/Exo+2

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#161616, textColor=#9F367B, borderColor=#222222, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech enthusiasts

Anysphere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tutoriel Astro JS 2026 : Blog en 12 Étapes [60 Min]
  • Image:
  • Source: https://tech-insider.org/fr/tutoriel-astro-js-blog-site-web-2026/
• WordPress vs Webflow 2026: 58% vs 42% Core Web Vitals [Tested]
  • Image:
  • Source: https://tech-insider.org/wordpress-vs-webflow-2026/
• FastAPI vs Flask: 4x Faster + Auto Docs [2026]
  • Image:
  • Source: https://tech-insider.org/fastapi-vs-flask-2026/
• Figma vs Canva 2026: 86% vs 74% Adoption and 3x Speed Gap
  • Image:
  • Source: https://tech-insider.org/figma-vs-canva-2026/
• Flutter vs React Native [2026]: Voittaja 8 testissä
  • Image:
  • Source: https://tech-insider.org/fi/flutter-vs-react-native-2026/
• WordPress vs Webflow 2026: 58% vs 42% Core Web Vitals [Tested]
  • Image:
  • Source: https://tech-insider.org/wordpress-vs-webflow-2026/

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. Download font files from captured URLs.
5. Copy @font-face declarations from the CSS and rewrite paths to local files.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Exo 2",
   "role": "unknown"
  },
  {
   "family": "Segoe UI",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#9F367B",
  "secondary": "#471D39",
  "accent": "#9F367B",
  "background": "#0D0D0D",
  "textPrimary": "#0D0D0D",
  "link": "#39192E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Exo 2",
   "heading": "Exo 2"
  },
  "fontStacks": {
   "heading": [
    "Exo 2",
    "sans-serif"
   ],
   "body": [
    "Exo 2",
    "sans-serif"
   ],
   "paragraph": [
    "Exo 2",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "32px",
   "body": "13px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#161616",
   "textColor": "#9F367B",
   "borderColor": "#222222",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://tech-insider.org/wp-content/uploads/2026/03/ti-eye-logo.png",
  "favicon": "https://tech-insider.org/wp-content/uploads/2026/03/ti-icon-final-150x150.png",
  "ogImage": null,
  "logoHref": "https://tech-insider.org/",
  "logoAlt": "Tech Insider"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech enthusiasts"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.7,
  "colors": 0.9,
  "overall": 0.8
 }
}