# Anysphere Brand Identity

A complete profile of **Anysphere**'s visual system — colors, typography, components, and personality — extracted from https://tech-insider.org. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/anysphere
- Machine-readable JSON: https://characterquilt.com/branding/anysphere.json
- Per-page llms.txt: https://characterquilt.com/branding/anysphere/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9F367B |
| Accent | #9F367B |
| Body Font | Exo 2 |
| Heading Font | Exo 2 |

## Color Palette

- primary: #9F367B
- secondary: #471D39
- accent: #9F367B
- background: #0D0D0D
- textPrimary: #0D0D0D
- link: #39192E

## Typography

- primary: Exo 2 — https://fonts.google.com/specimen/Exo+2
- heading: Exo 2 — https://fonts.google.com/specimen/Exo+2

## Visual Assets

- Logo: https://tech-insider.org/wp-content/uploads/2026/03/ti-eye-logo.png
- Favicon: https://tech-insider.org/wp-content/uploads/2026/03/ti-icon-final-150x150.png

## UI Components

- buttonPrimary: background=#161616, textColor=#9F367B, borderColor=#222222, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech enthusiasts

## Anysphere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tutoriel Astro JS 2026 : Blog en 12 Étapes [60 Min]**  
  - Image: https://tech-insider.org/fr/wp-content/uploads/sites/3/2026/04/tutoriel-astro-js-blog-site-web-2026-1.webp  
  - Source: https://tech-insider.org/fr/tutoriel-astro-js-blog-site-web-2026/  
- **WordPress vs Webflow 2026: 58% vs 42% Core Web Vitals [Tested]**  
  - Image: https://tech-insider.org/wp-content/uploads/2026/04/e-commerce-woocommerce-vs-webflow-ecommerce-3.webp  
  - Source: https://tech-insider.org/wordpress-vs-webflow-2026/  
- **FastAPI vs Flask: 4x Faster + Auto Docs [2026]**  
  - Image: https://tech-insider.org/wp-content/uploads/2026/04/fastapi-vs-flask-2026-768x513.jpg  
  - Source: https://tech-insider.org/fastapi-vs-flask-2026/  
- **Figma vs Canva 2026: 86% vs 74% Adoption and 3x Speed Gap**  
  - Image: https://tech-insider.org/wp-content/uploads/2026/04/figma-vs-canva-2026-1.webp  
  - Source: https://tech-insider.org/figma-vs-canva-2026/  
- **Flutter vs React Native [2026]: Voittaja 8 testissä**  
  - Image: https://tech-insider.org/fi/wp-content/uploads/sites/4/2026/03/flutter-vs-react-native-2026-1.jpg  
  - Source: https://tech-insider.org/fi/flutter-vs-react-native-2026/  
- **WordPress vs Webflow 2026: 58% vs 42% Core Web Vitals [Tested]**  
  - Image: https://tech-insider.org/wp-content/uploads/2026/04/wordpress-vs-webflow-2026-1.webp  
  - Source: https://tech-insider.org/wordpress-vs-webflow-2026/

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.