AnyList Brand Identity

A complete profile of AnyList's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0D6EFD
• secondary: #0E536C
• accent: #16A2E0
• background: #FFFFFF
• textPrimary: #16A2E0
• link: #16A2E0

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#16A2E0, borderColor=#16A2E0, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: consumers looking for grocery and recipe management solutions

AnyList Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How do I quickly move a recipe or note to another day in the meal planning calendar? - AnyList Help
  • Image:
  • Source: AnyList Help
• AnyList Blog
  • Image:
  • Source: AnyList Blog
• How do I delete my AnyList account? - AnyList Help
  • Image:
  • Source: AnyList Help
• Being Featured on the App Store - AnyList Blog
  • Image:
  • Source: AnyList Blog
• How do I quickly move a recipe or note to another day in the meal planning calendar? - AnyList Help
  • Image:
  • Source: AnyList Help
• Porting AnyList from iOS to the Web - AnyList Blog
  • Image:
  • Source: AnyList Blog

Working with these fonts

Not found on Google Fonts? Suggestions for using the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "PT Sans",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#0D6EFD",
 "secondary": "#0E536C",
 "accent": "#16A2E0",
 "background": "#FFFFFF",
 "textPrimary": "#16A2E0",
 "link": "#16A2E0"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Open Sans"
 },
 "fontStacks": {
 "heading": [
 "Open Sans",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "32px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#16A2E0",
 "borderColor": "#16A2E0",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.anylist.com/static/website/images/hero_logo.png?v=47020532da8721e9122e358ee3d24108588fe3a770852c0830b51e0ef412dcda57d6914ef26dda3469133fea1d29fa5460cd92e592d4b143b265b684e3425681",
 "favicon": "https://www.anylist.com/static/img/favicon@2x.png?v=28b21e1532332c9c4a7de995d1267c731f766e53ee2cec7a55b8a86aabf03b7537bbf95b51fca54318225944bb1af392b5ae355a34684d0aeac51e06235f6edd",
 "ogImage": null
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 5,
 "reasoning": "Selected #5 because it is a large, visible logo in the body area, matching the brand name 'AnyList'. It is the most prominent and recognizable representation of the brand.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Learn More About AnyList Complete",
 "reasoning": "Button #0 is selected as the primary CTA because it uses the brand's accent color (#16A2E0) for text and border, making it stand out more prominently than the others. The text 'Learn More About AnyList Complete' suggests a primary action related to the core offering."
 },
 "secondary": {
 "index": 1,
 "text": "Learn More About Recipes",
 "reasoning": "Button #1 is selected as the secondary CTA because it has a different text color (#FFFFFF) and is less visually prominent. The text 'Learn More About Recipes' indicates a supporting action."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "consumers looking for grocery and recipe management solutions"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 5,
 "selectedLogoReasoning": "Selected #5 because it is a large, visible logo in the body area, matching the brand name 'AnyList'. It is the most prominent and recognizable representation of the brand.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}