Anvil Brand Identity

A complete profile of Anvil's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0298BF
• secondary: #DFF4F7
• accent: #5CEBA0
• background: #FBFCFC
• textPrimary: #1D1F21
• link: #5CEBA0

Typography

• primary: Barlow — Barlow
• heading: Barlow — Barlow

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#1D1F21, borderRadius=0px, shadow=none
• buttonPrimary: background=#5CEBA0, textColor=#1D1F21, borderRadius=0px, shadow=none
• buttonSecondary: background=#1D1F21, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and professionals dealing with paperwork automation

Anvil Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blank Affidavit Form Zimbabwe
  • Image:
  • Source: Blank Affidavit
• Forging Ahead Blog: Insights & Updates on Document Workflow Automation
  • Image:
  • Source: Forging Ahead Blog
• PDF Filling API
  • Image:
  • Source: PDF Filling API
• Writing better technical blog posts with the story spine
  • Image:
  • Source: Writing Blog Post
• Anvil Document AI: Transform PDFs into Fillable Forms Instantly
  • Image:
  • Source: Document AI
• Forging Ahead • The Anvil Blog for Engineering Teams
  • Image:
  • Source: Engineering Blog

Working with these fonts

Not found on Google Fonts? Suggested instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Barlow",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0298BF",
  "secondary": "#DFF4F7",
  "accent": "#5CEBA0",
  "background": "#FBFCFC",
  "textPrimary": "#1D1F21",
  "link": "#5CEBA0"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Barlow",
   "heading": "Barlow"
  },
  "fontStacks": {
   "heading": [
    "Barlow",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "body": [
    "Barlow",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "paragraph": [
    "Barlow",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "90px",
   "h2": "28px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "1px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#1D1F21",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5CEBA0",
   "textColor": "#1D1F21",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1D1F21",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.useanvil.com/_next/static/images/16529f955c9d62765492ede4f63f2eee.svg",
  "favicon": "https://www.useanvil.com/favicon.png",
  "ogImage": "https://raw.githubusercontent.com/anvilco/public-assets/master/linkedin.png",
  "logoHref": "/",
  "logoAlt": "Anvil Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and professionals dealing with paperwork automation"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}